Amit Chakraborty: The Marketing Hero; The Ad. PR Expert

Amit Chakraborty is an accomplished and visionary Marketing leader whose name has become synonymous with innovation, excellence, and driving transformative results in the dynamic Marketing and Advertising world. Born into a family of no entrepreneurs, Amit developed an innate passion for business from an early age. Growing up, he has always witnessed different established entrepreneurs build successful ventures from scratch, which instilled in him a relentless drive to make a significant impact in the business world.

His educational career started in St. Xavier’s Durgapur. Later, he shifted to Mt. Abu, India with his parents and resumed his studies at St. Mary’s, Mount Abu. Later on, he went to Gandhi Nagar and started studying at St. Xavier’s, Gandhi Nagar. Being a Xavierite, he has a keen eye for details. In the long run, that made him super popular among his clients. Later on, they immensely benefitted from Amit’s unique way of working and became loyal customers. While pursuing his Engineering Degree, he met a large group of friends, from whom he imbibed smart Marketing hacks that worked wonders for his businesses. Within a very short period, he mastered the art of PR and Creative Advertising. He made up his mind about making his mark in this industry.

After investing in a couple of ventures in Legal Support Services and Real Estate Services, he turned to his strengths, Marketing, Advertising, and PR. As a self-learned Business Administrator, he knew exactly when the situation was in full control of him. He is an excellent judge of time to make a move or move away from a situation. He achieved a humongous amount of recognition at a very young age mainly due to his exceptional strategic acumen and creativity.

In 2003, he established his first business. Later on, armed with fresh ideas and a strong entrepreneurial spirit, Amit founded a Digital Marketing Agency called ARnS Tech Pvt. Ltd. The company’s mission was simple yet ambitious, to revolutionize the Creative Advertisement and Marketing landscape by combining cutting-edge technology, data-driven insights, and creativity to deliver unparalleled results for clients.

With Mr. Chakraborty at the helm, ARnS Tech Pvt. Ltd. quickly carved a niche for itself in the fiercely competitive market. Amit’s strategic brilliance and ability to foresee industry trends allowed the company to stay ahead of the curve and offer innovative Creative Marketing solutions to clients across various industries. The agency’s client roster expanded rapidly, ranging from tech startups to multinational corporations, all eager to harness the power of ARnS Tech’s Marketing expertise.

Under Amit’s leadership, another organization, Foiworks Pvt. Ltd. reached the pinnacle of success in the realm of Creative Advertisement and Marketing. This organization consistently embraced emerging technologies and digital platforms, becoming a trailblazer in leveraging social media, content marketing, and influencer partnerships to create compelling brand narratives that resonated with the target audience’s psyches. This forward-thinking approach not only garnered numerous awards and accolades for the company but also drove measurable results for its clients, propelling their businesses to new heights.

Beyond his role at ARnS Tech and Foiworks, Mr. Chakraborty is a passionate advocate for industry collaboration and knowledge-sharing. He frequently speaks at Marketing conferences and participates in panel discussions, generously sharing his insights and expertise to empower fellow Marketers and entrepreneurs. He also actively mentors young professionals, helping them unlock their full potential and guiding them to excel in their Marketing and Advertising careers.

In recognition of his outstanding contributions to the marketing industry, Amit has been featured in major business publications and has received prestigious awards.

Mr. Chakraborty’s leadership philosophy is deeply rooted in the belief that a company’s success is directly tied to its people. He fosters a culture of inclusivity, creativity, and collaboration within ARnS Tech and Foiworks. He always encourages employees to think beyond conventional boundaries and take calculated risks to drive innovation. The agency’s team members are not just employees but valued partners in the journey of building something extraordinary.

Apart from work, Amit is an avid traveler. His adventures around the world offer him fresh perspectives and inspire new ideas that find their way into the marketing campaigns created by his teams. Additionally, Amit is actively involved in charitable initiatives, supporting causes related to education, environmental conservation, and underprivileged communities.

As of the latest available information, Amit Chakraborty continues to lead several other companies along with ARnS Tech and Foiworks to unprecedented growth and success. With a relentless passion for excellence and a keen eye for emerging trends, he remains committed to transforming the marketing landscape, one game-changing campaign at a time.

 

 

A Marketing Specialist’s Diary: The Entrepreneur, The Advertisement Expert

Amit Chakraborty is a highly influential person in the Advertising arena, popular for his exceptional level of creativity, strategic thinking, and continuous success achieved through his talent. With a career spanning over 2 decades, he has made a significant impact on the Advertising world, establishing himself as an advertising and PR guru known for his remarkable campaigns and contributions in the arena of brand communication.

Early Life, Education:

Amit Chakraborty was born in India on January 04, 1979. From a very early age, he showed a keen interest in aesthetics and storytelling in different formats. He started his basic education at St. Xavier’s, Kolkata, and continued with his studies at St. Mary’s, Mt. Abu. Later on, he returned to Gandhi Nagar and continued with his education at St. Xavier’s out there. During his teens, his teachers, his mentors could spot an artsy Marketing expert in him and encouraged him to keep moving on the learning path.

The power of advertising always attracted him and its power to engage and captivate audiences kindled a liking for this industry in him. Amit got a degree in Engineering from the prestigious Dharmsingh Desai Institute of Technology (DDIT) under the university in Gujarat. Soon he realized that deep inside, he is a Marketer more than an Engineer. During his academic journey, he excelled in his coursework and demonstrated a natural understanding of consumer behavior.

Owner of Lexcellent Legal Associates Pvt. Ltd.:

Amit Chakraborty embarked on his professional journey by securing high-profile corporate positions at a multinational company. His exceptional talent in Marketing and business acumen helped him quickly propel through the ranks, standing tall among his peers. In the early 2000s, he established Lexcellent Legal Associates Pvt. Ltd., the legal support service company that later on proved to be a significant milestone in his career.

Under Amit’s leadership, Lexcellent Legal Associates gained widespread recognition for its innovative and impactful work. He also spearheaded numerous groundbreaking campaigns that not only spread brand awareness widely but also resonated with audiences on a deep emotional level. Through services such as litigation support, digitization, indexing, archiving, debt recovery support, legal content publishing, and bill of cost support, he carved a niche for the organization in the legal industry.

Amit Chakraborty’s unique work process and dedication to providing exceptional legal support services earned him international acclaim. His clientele primarily comprised businesses from Singapore, and his reputation spread across the legal industry in that nation. As a result, Lexcellent Legal Associates began receiving offers to work in other countries where his clients operated, further solidifying Amit’s position as a respectable figure in the legal support service sector.

Amit Chakraborty’s journey as an Advertising and PR expert and his remarkable accomplishments as the owner of Lexcellent Legal Associates have cemented his reputation as a highly influential and successful professional in the field. His creative thinking, strategic approach, and commitment to delivering outstanding results continue to shape the advertising and legal support service industries.

Owner of Foiworks Marketing Company:

Amit Chakraborty is a renowned figure in the Media and Advertising industry, known for his ability to craft compelling stories through mind-blasting ad copies and build strong connections between brands and their target audience. His creativity and effectiveness have earned him numerous industry awards and accolades, solidifying his reputation as a talented advertiser.

 

Throughout his career, Amit’s campaigns have garnered prestigious honors from around the world, recognizing their originality, impact, and ability to drive business results. His work has consistently been praised for its ability to captivate the audience and deliver tangible outcomes for the brands he represents.

 

In addition to his success as a creative force, Amit has also transitioned into leadership roles within the advertising industry. He has excelled as a creative director and Chief Marketing Officer for a global advertising agency, where he guided teams of talented individuals, inspiring them to push boundaries and achieve extraordinary results. His leadership skills have played a vital role in the success of various advertising campaigns and the overall growth of the companies he has been associated with.

 

As a first-generation entrepreneur, he could manage to achieve exceptional laurels in whatever industry he engaged in. For his incredible achievements, he made his parents and all other family members proud. He is into ROI real estate deals in Sector-5, Kolkata. He has a large group of furnished business properties in the area. He is the “King of the sky” in this particular industry. All the businesses looking for nice office space in sector V, Kolkata try to approach Mr. Chakraborty as all the properties he deals with are of impeccable condition and optimum level of aesthetics.

 

Amit is not only a successful professional but also a sought-after speaker at industry conferences. He shares his insights and expertise on effective advertising and PR strategies, providing valuable knowledge to aspiring professionals in the field. Furthermore, he has contributed articles to prominent advertising and marketing publications, sharing his thoughts on emerging trends and the future of the industry. His contributions have helped shape the industry’s direction and inspire others in their creative pursuits.

 

Beyond his career achievements, Amit is deeply committed to giving something back to society. He actively supports philanthropic causes and corporate social responsibility initiatives. By partnering with organizations focused on education, women’s empowerment, and environmental sustainability, he utilizes his influence and resources to make a positive impact on the world.

 

Amit Chakraborty’s remarkable career in the media and advertising industry has left an indelible mark. His groundbreaking campaigns and innovative thinking have inspired a generation of advertising professionals and creative minds. His dedication to excellence and making a difference continue to shape the advertising landscape, ensuring his influence will be felt for years to come.

The ‘Emotional Marketing’ Process: Unlocking the Power of Emotional Connect

In today’s highly competitive business landscape, it has become increasingly crucial for companies to go beyond traditional marketing strategies and tap into the emotional realm of their target audience. ‘Emotional Marketing’ is a powerful approach that aims to establish a deep, meaningful connection with customers, influencing their purchasing decisions and fostering long-term loyalty. In this blog post, we will explore the emotional marketing process and how it can help businesses create impactful campaigns that resonate with their audience on a profound level.

Your advertising agency in Kolkata has a huge role to play in helping your brand/ product to build that emotional connection with your target group. Never commit the blunder of ignoring the potential of your ad agency’s potential for a moment. Before hiring the agency, have a direct conversation with the team out there, about your requirement. That will eliminate the possibility of any miscommunication in the future.

Understanding Emotional Marketing

Emotional Marketing is a strategy that leverages human emotions to create a bond between a brand and its customers. It recognizes that people make decisions based on emotions rather than logic or practicality. By appealing to customers’ emotions, businesses can establish a more personal and relatable connection, which can significantly impact their purchasing decisions.

The Emotional Marketing Process goes on something like this,

  1. Understanding the Target Audience

The first step in the emotional Marketing process is understanding your target audience deeply. This involves conducting thorough market research, developing buyer personas, and identifying the key emotions that drive your customers. By understanding their desires, fears, and aspirations, you can tailor your Marketing efforts to resonate with their emotional needs.

  1. Storytelling

Storytelling lies at the heart of emotional Marketing. Crafting a compelling narrative that taps into your audience’s emotions can be a game-changer. Stories have the power to create an emotional connection, evoke empathy, and make your brand more relatable. Whether it is through videos, social media posts, or blog articles, weaving a captivating story that aligns with your brand values can help forge a deep emotional bond with your customers. Your Brand promotion agency in Kolkata must have a dedicated creative team that looks into the matter that your Brand’s story is created well and told to perfection for optimum effect.

  1. Authenticity and Transparency

Building trust is paramount in emotional Marketing. Customers are more likely to connect with brands that demonstrate authenticity and transparency. Be genuine in your interactions, communicate your brand’s values, and showcase that your brand is more humane than what it looks like. Avoid appearing overly promotional and focus on building real connections with your audience.

  1. Evoking Emotions

To truly engage with your audience, you must evoke the right emotions. Depending on your brand and target audience, this can range from joy and excitement to empathy and nostalgia. Emotional triggers such as humor, inspiration, or a sense of belonging can effectively capture attention and foster a lasting connection. Use imagery, colors, music, and language to evoke desired emotions and create a memorable brand experience.

  1. Consistency across Channels

Consistency is key in emotional Marketing. Ensure that your emotional messaging remains consistent across all customer touchpoints, including your website, social media profiles, advertisements, and customer support interactions. This consistency reinforces the emotional connection and helps build a recognizable Brand Identity that resonates with your audience.

Be sure that the advertising agency in Kolkata that you hire for your ad. campaigns, must maintain this consistency for your campaign across all channels. Thus, your campaign will have a greater reach and smarter connectivity. That is how you will be able to nurture profitable relationships with a larger audience.

  1. Measuring and Adapting

Like any Marketing strategy, emotional Marketing requires continuous evaluation and adaptation. Monitor the performance of your emotional Marketing campaigns using relevant metrics such as engagement rates, brand sentiment, and customer feedback. Analyze the data to gain insights into what is resonating with your audience and what can be improved. Iterate and refine your approach to ensure that your emotional Marketing efforts continue to be effective and aligned with your customer’s evolving needs.

Conclusion

Emotional Marketing has the power to create a lasting impression on your customers, influencing their purchasing decisions and fostering Brand loyalty. By understanding your target audience, employing storytelling techniques, and evoking the right emotions, you can establish a profound emotional connection that sets your Brand apart. Remember to prioritize authenticity, consistency, and continuous adaptation to ensure your emotional Marketing campaigns remain relevant and resonant. Embrace the emotional Marketing process, and unlock the full potential of emotional connection in your Marketing efforts.

The Power of a Corporate Shoot and Choosing the Right Marketing Agency for The Purpose

In today’s corporate scenario, images and visual representation play a crucial role in establishing a strong brand identity and creating a lasting impression. Corporate shoots have emerged as an essential tool for businesses to showcase their professionalism, culture, and values through high-quality photographs (mostly for ads) and videos. We can explore the significance of corporate shoots and provide insights into choosing the right agency to fulfill your organization’s visual storytelling needs. However, first things first. You need to select a corporate shoot agency that has a team dedicated to completing your job with minute perfection. Remember, the cleanest work can get you the best results.

The Power of Corporate Shoots…

  1. Enhancing Brand Identity:

Corporate shoots help in shaping and reinforcing your Brand Identity by capturing images that align with your company’s values, mission, and culture. These visuals can be used across various marketing channels, including Websites, social media, Magazines, News Papers, Television Channels, Hoardings, Billboards, Mall promotion screens, and other promotional materials, to create a consistent and impactful Brand image.

  1. Professionalism and Credibility:

High-quality corporate photographs and videos add a sense of professionalism and credibility to your business. They showcase your team, facilities, and work environment, giving potential clients and partners a sneak peek into your organization’s capabilities and expertise.

  1. Employee Engagement and Morale:

Engaging employees in corporate shoots instills a sense of belonging and pride within the organization and sends a favorable message to all employees. By highlighting the people behind the scenes, corporate shoots recognize and appreciate the contributions of your team, boosting morale and encouraging positive work culture.

Only a good Marketing Agency can value quality photographs snapped in a corporate shoot. Therefore, you need to be extra careful in selecting the agency that is going to complete your work with utmost care. That the resultant product can be super useful in your Marketing campaigns and make you feel proud about them.

Choosing the Right Corporate Shoot Agency…

The task is easier said than done. It is not confirmed that any agency you choose can come up with exceptional results. Therefore, you have to be really smart for zeroing in on the best company to do your work.

  1. Define Your Objectives:

Before selecting a corporate shoot agency, clearly define your objectives and desired outcomes. Determine the purpose of the shoot, the intended audience, and the specific images or videos you require. This clarity will guide your agency selection process.

  1. Expertise and Portfolio:

Research and review the portfolios of different corporate shoot agencies to consider and reconsider possibilities. Look for a Marketing agency with experience in capturing images in and for corporate environments, portraits, and professional events. Assess the quality, style, and creativity of their work to ensure they align with your vision and business requirement.

  1. Specialization and Industry Knowledge:

Consider agencies that specialize in corporate shoots or have experience working within your industry. Understanding the unique requirements and dynamics of corporate photography/videography ensures that the agency can effectively capture your Brand essence and portray your organization accurately.

  1. Collaborative Approach:

Choose a Marketing agency that values proper collaboration and open communication. A good Marketing agency will actively involve you in the planning process, seek your input and feedback, and adapt their creative approach to meet your specific needs and expectations.

  1. Reputation and Client Testimonials:

Research the agency’s reputation by reading client testimonials, reviews, and case studies. Pay attention to the agency’s ability to deliver on time, professionalism, and their clients’ overall satisfaction. This information will give you insights into their reliability and quality of service.

  1. Budget and Deliverables:

Consider your budget constraints and discuss them openly with the agency. Ensure they can provide a clear breakdown of costs and deliverables, including the number of images, video duration, and additional editing or post-production services.

Conclusion…

Corporate shoots offer a powerful means to visually communicate your organization’s professionalism, culture, and values. By selecting the right Marketing agency that understands your objectives, has the necessary expertise, and values collaboration, you can capture compelling visuals that resonate with your audience and contribute to the overall success of your brand. Invest in high-quality corporate shoots and leverage the creativity and skills of a reputable agency to make a lasting impact in the corporate world.

Unveiling Success: A Comprehensive Dealer Meet Event Organization Agenda

Organizing a successful dealer meet event requires meticulous planning and a well-structured list of agenda to hand. A dealer meet serves as an excellent opportunity to nudge relationships, showcase new products, and align business strategies. This blog will outline an agenda covering the key elements necessary for a memorable and impactful dealer meet event. We enlist the steps to follow. If they sound too much for you, contacting a Dealer Meet event planner agency is logical. They do the hard work for you so that you can focus on your core expertise.

Pre-event Preparations…

A dealers’ meet is not an extempore event that can be planned in a jiffy. Multiple agendas of a particular dealer’s meeting must be put down in a list for good. With every step, you tick one point or the other on the list. That is the method that needs to be followed during the pre-event preparation for the meeting.

  1. a. Define the objective: Clearly articulate the goals of the dealers’ meet (such as increasing sales, improving customer satisfaction, or launching new products).
  2. Set the budget: Allocate resources for venue, catering, transportation, and promotional materials, ensuring a balance between cost-effectiveness and quality.
  3. Select the venue: Choose a suitable location that accommodates the expected number of attendees, offers necessary facilities, and aligns with the brand image.

The process might look like a little hassling in the beginning. So initially, you can hire an experienced dealer meet agency for the processes.

Welcome and Opening Remarks…

You should not just jump to the topic without the basic introduction or session for the initial nudge. That is extremely important to warm up the communication that eventually propels you in the right direction. To ensure that, you need to rely on two basic concepts, the welcome intro. and the opening statement.

  1. a. Warm welcome: Begin the event with a heartfelt welcome to create a positive and engaging atmosphere.
  2. b. Opening remarks: Have a senior executive or a respected leader share inspiring words, emphasizing the importance of the dealer network and their contribution to the organization’s success.

Product Showcasing and Demonstrations…

Then comes the most important and interesting part. You get to showcase your products or services in an elaborate demonstration to the dealers. That is your ultimate opportunity to hook the attendees. After all, their attention is invaluable for your profit.

  1. a. Keynote presentation: Highlight the latest products, technologies, or services through an engaging keynote speech or presentation.
  2. b. Product demonstrations: Encourage interactive sessions where attendees can have hands-on experience of the features and benefits of new products.
  3. c. Q&A and feedback: Provide an opportunity to dealers for asking questions, seeking clarifications, and providing feedback on the demonstrated service or products.

This is the step where your Dealer meet event planner agency’s role comes into play.

Training and Workshops…

Workshops and hands-on training are the key to the success of your Dealers’ meet. Those sessions ease the atmosphere of strain and doubt and therefore serve the purpose of workshops and training sessions thoroughly.

  1. a. Educational sessions: Conduct informative workshops or training sessions to enhance dealers’ knowledge about product features, sales techniques, or customer service.
  2. b. Best practice sharing: Encourage successful dealers to share their experiences, strategies, insights, and tips for achieving sales growth, nurturing collaboration among attendees.

Networking Opportunities…

Positive networking among dealers is the key to success for your business. That is why, you must conduct interactive sessions to unfurl the opportunity of team-building among all (or most) of your dealers. Such efforts yield positive energy among the invitees that ultimately works in your favor.

  1. a. Interactive activities: Organize icebreaker games, team-building exercises, or networking sessions to facilitate meaningful connections among dealers.
  2. b. Roundtable discussions: Set up roundtable discussions on specific industry topics or market trends, encouraging insightful conversations and the exchange of ideas.

Recognition and Awards…

Toward the end of the day, awards, gifts, and recognitions work perfectly to retain the loyalty of all your dealers.

  1. a. Dealer appreciation: Express gratitude to dealers for their exceptional performance, loyalty, and commitment to the brand.
  2. b. Awards ceremony: Present awards and recognitions in categories such as highest sales, outstanding customer service, or innovative marketing campaigns, acknowledging dealers’ accomplishments.

Future Roadmap and Closing…

Before wrapping up the session, do not forget to discuss the future plans of the organization to instill positive energy in the group. As a result, all the attendees will return with hope and positivity in their minds.

  1. a. Business strategy presentation: Share the organization’s future plans, upcoming product launches, or expansion initiatives, instilling confidence and excitement among the dealer network.
  2. Closing remarks: Conclude the event with a heartfelt thanking message, reinforcing the value of the dealer partnership and expressing optimism for a prosperous future.

 

Post-event Follow-up…

Connections require regular nudging, otherwise, they might get cold and frizzy. You must keep communications open to keep connections warm.

  1. a. Feedback collection: Send out surveys or feedback forms to gather insights from dealers regarding their experience at the event.
  2. b. Continued engagement: Develop a plan to maintain regular communication and engagement with dealers, fostering long-term relationships beyond the event.

 

Conclusion…

A well-organized Dealer Meet event can significantly impact business growth and strengthen relationships with the dealer network. By following a comprehensive agenda that encompasses key elements such as product showcasing, training sessions, networking opportunities, and recognition, organizations can create an engaging and impactful event that resonates with attendees long after it concludes. Remember, the success of the event lies in meticulous planning, effective execution, and a focus on building lasting partnerships with dealers. Dealer meet agency assures that for you.

Why is Local Link Building Important for My Small Business?

Link-building is more than just an SEO strategy. It can prove a strong determining factor for ranking your business on the search engine. A link has great value in improving local rankings. You get to understand the deep impact of local rankings when a customer searches for businesses near their location. Google determines results to such queries based on 3 deciding factors prominence, relevance, and most importantly, distance.

While judging the prominence of a business Google uses a combination of factors to determine it. Relevance depends on the search query of the potential buyer and the product/ service they require. Distance is solely judged by the distance of the user from the business’s location.

What is Local Link Building?

Local link building is strictly acquiring links from websites of the relevant industry. This will not only improve your local SEO results but will help your site rank high for geo-targeted keywords. These are all ‘backlinks’, ‘inbound links, or ‘incoming links for your site. Backlinks help a lot in driving a huge rush of traffic to your website. If you feel that it is a little difficult for you to generate backlinks for your business, it is a good idea to trust a digital marketing company for the same.

Why Should You Do Local Link Building for Your Small Business?

Relevant backlinks from different local sites can help your business profit accelerate at lightning speed. 81% of the consumers are evaluating different local businesses on Google. So, local link building makes sense even more than ever.

  • Increase Brand Credibility with Local Link Building: 83% of consumers do online research before visiting a brick-and-mortar storefront. Your online business reputation is what can bring more visitors to your store. Consumers do an online search to understand how much they can trust your business. Local Link Building, along with other SEO and organic procedures can establish your brand’s credibility.
  • Improve visibility, traffic, and sales: Building a robust online presence is necessary for any business. It is your online presence that matters. Because, without that, you can never expand your market and reach out to a larger customer base. The ultimate goal is to increase profit, and cash flow to the business.
  • Higher SERP Ranks: SERP ranks make your chances of being visible for the relevant searches higher.
  • Higher Domain Authority: On a scale of 1 to 100 you should aim at ranking at least at the 60th position for a smart-looking Domain authority. Backlinks from quality websites of the relevant industry help you score high on DA (Domain Authority). If you manage to generate backlinks from high-DA websites, that becomes a deciding factor in increasing your DA. If it sounds too big a task for you, consider hiring a digital marketing agency to complete your job.
  • Brand Awareness: Link building helps create brand awareness in a manner that the local market and competitors have a steady memory of your brand in their minds. The idea is to create and retain the memory of the brand in the human brain so that it becomes easier to increase the customer base and retain them.

Conclusion: Link building is not a process that you can wrap up within a timespan. It should keep going so that the process gives sustainable results. That is why you should keep a part of your investment aside for effective backlink generation for a long stretch. That will surely pay dividends in the long run.

SEO Hacks A Web Developer Must Know

The Web Developer cannot indulge in a complete focus on coding and the other technical aspects of a website. They must learn the basics of SEO that they need to implement at times, staying within their capacity. The SEO needs to render, and alter some inputs from time to time. They often depend on the web Developers for that matter as they hold the door to the site’s technical floor. A certain amount of SEO knowledge will only help them make the collaboration faster and easier. This leads to the creation of an SEO-friendly, successfully optimized website that offers great ROI while engaging a large group. Take a look at some SEO best practices that Web Developers must know.

SEO generally has 3 major categories. They are,

  • Technical SEO: Technical SEO is the method that shows how bots can crawl or index web pages.
  • On-page SEO: This method judges how well the site content is optimized for certain keywords to enhance user experience.
  • Off-page SEO: How different sites from across industries are linked to your website to make it an authority site.

Developers play the biggest role in making technical SEO success for your site. However, a developer’s role in the process of SEO does not end here. There are certain SEO practices that Web Developers must follow for better ranks of the site and sustained health of it.

Clean Code…

Clean and simple codes are great for creating an exceptional user experience. That is what impresses visitors the most. Clean code is the prerequisite to properly SEO-optimized websites. After landing on the site, it is the user experience that helps the user decide whether it is worth the effort to come back to the website or not.

Reduced Loading Time…

Complicated codes are also detrimental to the load time of your web pages. Loading time is another deciding factor for the SEO of the website. Search Engines offer higher ranks to sites that load quickly and offer information as the quickest response. So, the Developer needs to keep load time less for the sake of high search engine ranks.

Proper Redirects…

Website structures are evolving very fast. On-page content (graphics + text) keeps changing. Additions and removals keep happening on your web pages. Whatever you do on the site must work in favor of user experience. 301 and 302 are the redirects that have the greatest impact on SEO. The 301 redirects indicate that the site pages have been permanently moved. The 302 redirect indicates the temporary movement of the page. At that point, the developer needs to be extra cautious that you can keep the link equity for all the original pages. Correct use of redirects is one of the most important factors that can impact the site’s SEO.

Add The Sitemap…

Search engines do not see the website the way human users do. They require hints on how the web pages link together. That is why a sitemap is an absolute necessity. Sitemap is the best element to offer clues about how your site pages are linked. While indexing the site, bots chase all the links to find out their origin. Adding a sitemap would help the bot do this procedure easily. Google and other search engines will crawl the site thoroughly with the help of Google internal linking. When the site is really big and has too many pages, the sitemap is really important to reduce confusion. This way, the site is indexed better by all search engines.

Mobile Compatibility…

The site must work perfectly on your mobile devices. 54.8% of traffic visits a site on a mobile device. That is the major reason why Google prioritizes websites with amazing mobile compatibility. Google and other search engines follow a mobile-first indexing system. Your site cannot rank high on a search engine without a highly functional mobile version of the site. Google’s mobile-friendly test helps you understand how well the mobile version of your site is faring. Google Lighthouse is another tool to help you understand the overall UX of the site.

Concluding Lines…

Every site owner would like to gain sizeable traffic through organic SEO. That is the reason Developers should have good knowledge of SEO. You should connect to talented Developers to create SEO-friendly websites that are naturally curated for your business success.

The Skills that Make Amit Chakraborty The Marketing Genius

Amit Chakraborty is a seasoned Marketing expert with over 20 years of experience in his field. Throughout his career, he has established himself as a strategic thinker and innovative problem solver, consistently driving growth and profitability for various businesses across diverse industries.

Amit’s journey in Marketing began after he completed his Engineering degree. However, in his career, his major focus was on Business Administration and Advertising. Armed with a strong academic foundation, he embarked on his professional journey with an entry-level Marketing position at a renowned consumer goods company. Later on, he achieved a proper position in the industry in no time. Gradually, he also managed to achieve a position in the industry, and business owners from the industry started meeting him now and then for deep and effective industry knowledge.

His exceptional skills and dedication quickly propelled him up the corporate ladder. Over the years, Amit gained comprehensive expertise in all aspects of marketing, including Market Research, Brand Management, Advertising, Digital Marketing, Product Development, and Customer Relationship Management.

Amit’s ability to understand consumer behavior and market dynamics was pivotal to his success. He has an innate talent for identifying and translating emerging trends into effective marketing strategies. This forward-thinking approach helped him drive customer engagement and increase brand awareness.

Throughout his career, Amit has led several Marketing teams from the front. While in a leadership position, he created proper Advertising and Marketing teams in his companies that are built to perfection for running successful campaigns. He has successfully led large cross-functional teams, fostering collaboration and inspiring individuals to achieve their full potential. His strong leadership skill has resulted in increased productivity and created a positive work culture where creativity and innovation thrive.

Amit’s diverse experience spans industries such as Technology, Consumer Goods, Healthcare, Hospitality, Legal, and e-Commerce because he had built Advertising and Marketing campaigns for the same. He has worked with renowned organizations, contributing to their growth and market dominance. From leading the launch of groundbreaking products to revitalizing underperforming brands, Amit has consistently delivered impressive results.

In the Advertising and Marketing sector, Amit played a pivotal role in launching several cutting-edge products that revolutionized the market. He developed effective go-to-market strategies, collaborated with sales teams to drive product adoption, and implemented creative digital marketing campaigns to generate buzz and demand.

His achievements in the consumer goods industry are equally noteworthy. Amit led the successful rebranding of a well-established household brand, repositioning it to appeal to a younger demographic. Through meticulous market research and consumer insights, he revitalized the brand’s image, resulting in increased sales and market share.

Amit’s extensive experience in healthcare marketing enabled him to navigate the complex regulatory landscape while developing strategic marketing initiatives. He collaborated with healthcare professionals, leveraging their expertise to craft compelling messages and targeted campaigns. His efforts drove patient acquisition and strengthened brand loyalty within the healthcare community.

In the e-commerce sector, Amit embraced the digital revolution, utilizing data-driven strategies to optimize creative Digital Marketing efforts. He leveraged analytics and customer segmentation to enhance personalization, resulting in improved customer engagement and higher conversion rates. Additionally, he successfully implemented Influencer Marketing and social media strategies to expand brand reach and drive sales.

Beyond his corporate accomplishments, Amit is a sought-after speaker at industry conferences and has penned articles on Marketing trends and strategies for leading publications. He is known for his ability to distill complex marketing concepts into easily understandable insights, making him a respected thought leader in the field.

Amit has demonstrated an unwavering passion for Marketing throughout his illustrious career, constantly adapting to changing landscapes and embracing emerging technologies. His deep understanding of consumer behavior, coupled with his strategic vision, has allowed him to consistently achieve exceptional results for the organizations his company has worked with.

As the Marketing landscape continues to evolve, Amit remains at the forefront, leveraging his wealth of experience and expertise to drive growth, inspire teams, and shape the future of Marketing. His thorough commitment to excellence, innovative thinking, and proven track record make him an invaluable asset to any organization seeking to achieve Marketing success.

Entrepreneur, Visionary, A Leader in The Marketing and Advertising Industry

Amit Chakraborty is not only the CEO of several companies. He is an exceptional man-manager and a leader par excellence. Innovative and result-driving creativity is what he is inclined towards. Over the years, he had specialized in implementing effective strategies for businesses of all sizes.

 

Amit is the founder and CEO of a Marketing Company in India that has so far created campaigns for different industries. His organization Foiworks Pvt. Ltd. specializes in successfully delivering amazing creative digital advertising campaigns that win his clients great business. His methods are always relevant in the ever-evolving digital scenario. That is why, the rookies in the industry connect with him for expert advice, sometimes through Podcasts and sometimes through webinars.

 

Mr. Chakraborty was born in Kolkata and his education got started in St. Xavier’s, Kolkata. Later on, his education continued in Mt. Abu St. Mary’s. But once a Xavierite is always a Xavierite. He continued his studies at St. Xavier’s, Gandhi Nagar. After completing his school education, he joined the Dharam Singh Desai Institute of Technology (DDIT) to pursue a degree in Engineering. But unlike most other engineering students, he kept his focus pinned on his entrepreneurial ambitions. His preparations for that were on from quite an early stage. However. After completing his Engineering studies, he started his venture. After trying his hands at a couple of experimental attempts, he took a serious stand on his career and established a company named Lexcellent Pvt. Ltd.

 

With his team at Lexcellent, he roped in a group of valued clients in the Legal industry. Most of his clients were from different parts of the world like, the US, the UK, Canada, Australia and Singapore, etc. The large Legal Service providing companies from these parts of the world deal with Arbitration Law and all other formats of international laws. Lexcellent Pvt. Ltd. helped him curate and collate all the legal documents for his clients in Singapore. The Lexcellent team mostly focused on documenting, archiving, and publishing support services related to all legal documents for their legal proceedings.

 

Later on, he planned to start a business focusing on Creative Digital Advertising, Marketing, and PR. He built the organization brick by brick with his dream and passion. Since birth, the company (Foiworks Pvt. Ltd.) took a slow yet steady flight in its aim to support businesses of all sizes with its 360-degree Marketing progression that can yield results within a short time.

 

With a passion for creativity and a deep understanding of the ever-evolving digital landscape, Chakraborty has successfully positioned Foiworks Pvt. Ltd. as a trusted partner for clients seeking to maximize their brand’s potential. Drawing upon his extensive experience in the marketing industry, Amit has built a reputation for driving growth and achieving exceptional outcomes. His relentless pursuit of excellence has allowed Foiworks to flourish, earning accolades and recognition from clients and industry peers alike.

 

In the meantime, Amit also established ARnSTech Pvt. Ltd. The company he built specifically keeping the high-profile clients of Canada in mind. Despite being the first-generation entrepreneur in his family, he managed to hone the skill of connecting and coordinating with the who’s who in different industries. The C-suite people from different industries are in awe of his knowledge and efficiency in the Marketing industry.

 

As a business owner, he leads his team from the front. This hands-on experience provided Amit with invaluable insights into consumer behaviors, market trends, and emerging technologies, which he leverages to craft cutting-edge marketing solutions.

As an exceptional strategist and charismatic leader, Amit guides a team of creative and talented professionals at ArnSTech and Foiworks to deliver impactful campaigns that drive brand awareness, customer engagement, and ultimately, business growth. Amit’s ability to foster a collaborative and innovative work environment has attracted top industry talent and empowered the team to consistently live up to the client’s expectations.

 

Beyond being an entrepreneur, Amit is a respected thought leader in the Marketing community. He frequently speaks at industry conferences and contributes insights to leading publications, sharing his expertise on topics such as creative Digital Marketing, social media strategy, and brand development. His thought-provoking perspectives continue to inspire professionals and shape the future of Marketing and Advertising.

 

Beyond his contributions to the Marketing and Advertising industry, he also has left a deep impact on the real estate industry panning the area of Sector 5, Salt Lake, Kolkata. He invests in ROI property deals in this particular area of the city. Several big brands are doing effective business in the office spaces rented from Amit.

 

Amit Chakraborty’s commitment to making a positive impact extends beyond the business realm, reflecting his values and dedication to creating a better world. To clear his mind off the stress and clutter from the day, he spends a good deal of time with his son. On top of that, his focus never shifted from effective CSR efforts that he maneuvers for extending quality support to underprivileged families, promoting education for all, etc.

 

With Amit at the helm, Foiworks and ARnS Tech remain at the forefront of Marketing innovation, supporting businesses to thrive in the digital age. With a relentless passion for excellence and a steadfast commitment to client success, Amit continues to redefine the boundaries of what is possible in Marketing and keeps pushing it. In the process, he also inspires newbies in the industry to reach new heights.

Gain Better ROI Through Blogging

Why do you blog? Is it just for the love of blogging? Do you write to share your thoughts with many other like-minded people out on the net? This is high time when you can make your business earn more profit out of it. The more information you push in your blogs, the more people enjoy reading them and keep coming to your blog for more information. You can actually increase ROI by posting quality blog posts on your own site or on different third-party platforms.

Take serious note of how to make the most of your resources, time, and investment. With a few cautious steps, you can increase ROI from your blogging efforts.

There are a few stats to blow your mind…

  • There are around 600 million+ blogs available online
  • An U.S. internet user spends 3X more time on blogs than on emails
  • People visit more than 20 billion blog pages every month
  • In North America, 89% of B2B companies are investing in blogging.

So, it is clear that the business value of blogging is surely worth investing in.

Impact of Blogs on Lead Generation

KISSmetrics is one of the best examples in which the company has done extensive Lead Generation through impactful blog posts. They took their software company to the list of the most sought-after and high-profit-making software companies by investing in a regular blog-churning mechanism. However, it is important to focus on the blog topics and frequency of posts to ensure great engagement through the blog-posting methodology. Over a few years, the number of your visitors might increase from zero to over 350,000.

By integrating the right Call-to-Action for your company, you can engage a wide group of readers and drive them toward the required action. However, you have to keep the supply on for all the important information that visitors often come looking for. In B2B businesses, sites with a blog get 67% more leads every month than sites that do not blog. So, there is no doubt about the fact that blogging is clearly one of the most vital Lead Generation tactics.

Increasing Site Traffic Through Blogging

Blogging helps increase qualified website traffic with search intent by optimizing in organic methods. Each of the posts can rank for different keywords. After optimizing your post for the LSIs along with all top keywords, you get a better rank for a bunch of keywords. This is nothing but an increase in ROI. But, if writing and submitting blog posts on time seems to be too much of a task for you, just hire a Digital Marketing company for that task.

Backlink Generation through Blogs

Generating high-quality backlinks is one of the toughest tasks of organic SEO. After all you can influence the Decision makers of large business houses through blogging. The C-suite people or decision-makers usually prefer gaining credible company information from Blogs and Landing pages rather than from advertisements. If you need to procure quality backlinks, you have to impress that group of people by posting quality informative blog posts from time to time. That is how you prove your resource archive to be informative and knowledgeable.

Conclusion

Be it Lead Generation or acquiring more quality backlinks, posting blogs at the right intervals and maintaining a proper content calendar makes you gain higher ROI from your blogs.