According to statistics, an adult US individual spends 02:55 hours on their mobile every day. This data reveals what a momentous amount of exposure you can lose out on by ignoring the importance of mobile SEO.
Some of the SEO techniques for mobile devices are the same as SEO for the web. However, a few others are markedly different from SEO for desktops. So, keeping mobile and other devices in mind while doing overall SEO across devices, can be helpful for you. If your budget is a little constricted for this task, try hiring an SEO agency in Canada for support.
SEO best practices for mobile optimizing…
- Focus on Mobile-friendly content: You have several tools that you can use to check whether your web pages are mobile-friendly or not. You need to keep paragraphs and sentences short for high readability. Breaking up paragraphs into bulleted and numbered points, and adding images, tables, charts, videos, and graphs further enhance the readability score for your content.
Hit the pain point of your readers very early. Jump to the pivotal point very early so that the reader finds their answer at the start of the content. Use enough white space between short paragraphs. This offers enough rest to the eyes.
- Use Keywords That are Voice Search-Friendly: Voice search is a concept that is gaining robust popularity with time. It is crucial too for mobile SEO. 65% of mobile users aged between 25 and 49 often use this feature. So, it makes sense to optimize your content for voice searches. To make your content voice-search friendly, you can use question-based keywords.
- Enhance User Experience with Better Site Speed: There are plenty of test tools to understand how your site is faring on mobile speed-wise. Start a site audit to understand where your possibility stands. Take a closer look at the report generated from the test and try fixing the issues ASAP. For, site speed does matter when it comes to making it absolutely mobile-friendly.
- Optimizing Title Tags and Meta Descriptions for High Search Engine Ranks: Optimize the title tags and meta descriptions to improve your page’s click-through rate (CTR). Keep the title tag length within 50 to 60 characters. Google edits or shortens 99% of titles because they consist of more than 70 characters.
- Try to focus on one primary keyword
- Make a unique title for each page
- Do not stuff keywords
Do keep your meta descriptions below 120 characters. Any longer than that will be rewritten by Google, which might make it lose sense. Certain other effective meta-description best practices include,
- Summarize the page content
- Include the primary keyword
- Include a “call to action” button for more clicks
- Review The Mobile SEO Performance of Your Competitors: You should keep a tab on the performance of the mobile websites of your competitors. If possible, try to know what methods are they adopting for gaining organic traffic and high search engine ranks. Observation helps you achieve perfection. With time, your mobile website too can gain a position among the best. Just learn diligently from your competitors.
Concluding:
You need to focus on Mobile SEO because you simply do not have a choice. The high rate of using mobile devices makes it an absolute necessity. Otherwise, you cannot ensure maximum visibility to your site.
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