If your small business procures most of its clients from local customers, Local SEO is your go-to trick to be noticed by prospects. Online leads can increase dramatically if you employ all the small business tactics smartly. Here are 5 of them that we can help you with.
- Location-specific content… Location-specific content is an absolute necessity for attracting customers near the location of the business. Local businesses need to publish content keeping the local prospects in mind. That is how you win the local market and stand out among competitors. Proper distribution of such content will help you in bringing more visitors.
- Google-My-Business… As a local business, we expect you already have a GMB listing. If not, this is high time you get one for your business. Fill out all the important details there so that anybody looking for your kind of business can locate it easily. Keep all your information (including address, operation hours, payment methods, available products, and services, special offers, etc.) updated. Encourage your satisfied customers to offer rave reviews. Those will show up while prospects do the search. As a result, they can choose you as a product or service provider seeing your favorable reviews on Google.
- Voice Search Optimization… People do not have much time, these days. Or at least most of them think so. Voice search is common these days. People often shun the trouble of typing all details and just throw an instruction at the voice search. Google offers the answer without any delay. You need to grab that position that you also come in the prompt results when somebody makes a voice search for your kind of business.
In order to ‘BE’ a prompt answer to the voice search on Google, you need to get long-tail keywords optimized. Optimize your content for a proper question style so that your Landing pages come as results for the searches related to your business. The tone has to be conversational. Make the search intent thoroughly clear for better search results.
- Feedback_ Review… Customer feedback or online reviews have optimum importance in winning local customers. 93% of all customers read Google reviews before deciding on a purchase. 91% of the customers (from 18 to 34) trust online reviews as much as they do personal recommendations. Similarly, negative reviews or no reviews stop consumers from making purchases. So, it is of prime importance to gain favorable reviews. Only then you can encourage a sizeable fleet of prospects to visit your online or offline store.
Encourage happy and satisfied customers to post online reviews because they will write good things about your business/ services. They naturally prove helpful for your business. One gentle reminder would be, please respond to the reviews in a professional manner. That will encourage them to get back to you for repeat services.
- Use Location-based Keywords… You must set your keyword research tool to show up all local search terms and location-based keywords. Just choose the ones that are relevant to your business. Use them sparingly and effectively on web pages, meta content, blogs, social posts, URL structure, etc. Add landmarks, and areas of the business to guide the customers properly.
Wrapping It Up
The points we mentioned above are the best methods for the effective growth of your Local Business. However, you might have add-on ideas and workable suggestions to help your business grow. Do share them with us in comments.
Add a Comment