Top 5 Tips for Boosting Ranks with Social Media Marketing

Social media is not for creating engagement only. It is a process that works wonders when combined with SEO for your business. They are essentially interwoven and together they mobilize the process of building a strong online presence for your business. A strong presence on some of the most popular social sites boosts ranking to a large extent. However, there are certain ways in which you can maximize the potential of your social media optimization. A reputed Social Media Marketing Agency can do that for you.

  1. Keyword Usage: You have to push in your targeted keywords or key phrases into your social profile or page in a manner that they look and read natural and not promotional. This helps offer your business better visibility in keyword searches. You can use your relevant keywords in your social media content in a fairly effective manner.

2. Quality of Content: Some way or the other, changes in Google algorithm can put your online marketing assignment in trouble. However, your social media content is not hit in a big way by such algorithm changes. All you need to do is create and share quality content throughout the year. The target is to post content that add some value to the lives of the social media users. They can educate, entertain, inform the wide group that is reading your social media content.

  1. Integrate SMM with Website: At times, you need to blend your social media with the website to boost the online presence of your business. You can integrate your social sharing buttons on the website. This is how you thoroughly make use of your social profiles and business pages. Take a look at how you can do that comfortably.
  • Integrate all social sharing buttons on the website (web pages and blog posts)
  • Do interlinking between the web pages and your social profiles
  • Facebook, LinkedIn, Instagram, and Pinterest are the authority social platforms that can provide you with high-quality links as they are authority sites. Links from them are high-quality ones.
  • Let users sign up to the website with their social media log-in credentials. This is how you make the number of registration conversions higher.
  1. Constant SMM to Bring in More Followers: You should take social media marketing for your business quite seriously. The total number of social connections and followers influences your site ranking on the search engine rankings to a large extent. For example, an organization with 1000 Twitter followers cannot receive a ranking bonus from a famous brand with more than a million Facebook likes or Twitter followers. However, Google keeps an eye on the proxy followers that you lure into your social posts. That might cause more harm than good to your business. You have to be consistent about posting quality content like short and engaging videos, images, memes, info-bits, etc, at regular intervals to connect and hook readily.

5. Increase Authority on Google with Inbound Links: Quality external links from relevant sites of diverse industry increases the possibility of becoming an authority site. You need to promote your content by sharing it in already existing threads and also discussion forums. Following this process for long helps you become an authoritative site in your domain, and it helps in pushing the site’s rank high on search engines.

Conclusion: All the above-mentioned processes yield great results, but as a business owner, you might not have enough time to complete them on your own. In that case, you have to trust a Social Media Marketing Company in Canada for consistent optimization that brings in ready result.

How to Create A Killer Social Media Marketing Strategy

You must be hearing a lot about Social Media Marketing these days. However, nothing brings you results unless you leap with a killer strategy. You need to get the basics right. A perfect Social Media Optimization strategy consists of,

  • Your Business Goals
  • Target Audience
  • Pain Point of The Target Audience
  • Offering Solution Through Engagement

Your Marketing strategy on social media can make or break the business. Take a closer look at the hacks that can keep your social media marketing perfect and result-bearing. You can even bank on a social media marketing agency to help you create a sure-fire social media marketing strategy.

You must not confuse a social media strategy with a social media plan. You need a strategy as your goal and aspire to reach there within a particular timeline. Then you must create an effective plan to reach there. As a social media marketer, you must ask yourself a few questions. They are,

  1. Why do you need a robust Social Media presence?
  2. Who is the target demography?
  3. What would you share?
  4. Which platforms are you going to share on?
  5. When will you share them?

Why Do You Need A Smart Social Media Strategy?

You must have a specified goal to have a strong Social Media presence. You might be planning to promote your products/ services on different social platforms. Or maybe, you are just planning to drive huge traffic to your business website. The list of benefits of social media optimization includes,

  1. Increasing brand awareness through engagement
  2. Driving traffic
  3. Generating Leads
  4. Increasing revenue by more signups or sales
  5. Enhancing brand engagement
  6. Building community
  7. Keep a tab on conversations going on about your business/ product

You can have multiple social media goals at the same time. Different people in the team can be allocated different responsibilities to achieve Social Media success. Increasing brand awareness and traffic generation to our content are the biggest goals for social media optimization.

Who is Your Target Audience?

You have your goal set. The next step is to earmark the target demography that you are marketing your business. You should have your finger on the nerves of your target audience. Only then, you will be getting the answers to your next questions with ‘what’, ‘where’, and ‘when’ to share your social media content.

What to Share on social media?

More than the type of content, you need to decide on the theme of posts. During festivals, you can engage with your target audience just to boost their morale on a festive note. On the other hand, you might decide to create your social media posts around the latest news updates happening around the world. From time to time, you can also update your target audience with information related to your add-on services. Sometimes, it is not a bad idea to just resolve an issue on their behalf and keep them happy, stress-free.

When should you share?

This is probably the most vital point for a social media optimizer to keep in mind. The frequency of sharing content and sharing the right content at the right time can do the trick for you. Before you decide on the “right time for the right content”, you need to research thoroughly the social behavior of your target audience. You can solve their problem through your posts. However, it is important to know, when they will be scrolling through the social media pages. It is good to connect with them at that time. Posting content randomly cannot help.

On the other hand, you must understand the value of ‘intervals. Frequent posts can irritate users and make them unfollow you. So, while building your social media marketing plan, do that after doing thorough research about the social media usage of your target demography.

Conclusion

Creating a social media marketing plan is one of the most difficult jobs for marketers. If you feel that you cannot earmark a suitable time to do it yourself, it is not a bad idea to hire a social media marketing company to do the research work on behalf of you.

Top 5 Tips for A Successful Content Marketing Strategy

Content is important to add value to your product. Your business will grow if you can offer relevant information through your content marketing strategy. The idea is to hook, engage and retain an audience that can prove effective in making your business grow. Your service or product might be the best among your competitors. However, you cannot win more attention without a well-executed content plan. Let us take a plunge into a lively content marketing plan that the best digital agency in Kolkata will depend on. The most powerful elements of a content marketing strategy are,

  1. Brand Story
  2. Audience Personas
  3. Business Case
  4. Content Marketing Mission
  5. Effective Action Plan

 

  1. Brand Story or Brand Persona: Your company must have a history, mission, and purpose for the business and its values. You need to define the right message to address your readers. Deliver that message through your content to attract the right audience group.

Your brand story pins around your customer and the challenges they encounter daily. On top of that, a brand story will also include the purpose and brand values. Your content should empower that customer with the right information.

  1. Audience Persona: You need to identify the audience demography first. Only then you can tell your brand’s story to it. The content marketing services in Kolkata do that identification properly, you need to survey the customer base, do thorough research to understand the industry trends, and check what your competitors are doing.
  1. Business Case: Readers land on your website for value-adding information. A well-documented business case or content marketing strategy can help you fathom the risks, benefits, and expenses of implementing a particular content marketing strategy. A business case is a particular type of document that helps you figure out the benefits of a content marketing strategy. You start the process by identifying your business goals and how your content marketing strategy helps you achieve those goals.
  1. Content Marketing Mission: This particular process is also known as the owned media value proposition. Owned media is the digital marketing channel that you can have control of. Social media and your business website are all owned media channels that you can maneuver for the content marketing mission of your business. With time, your brand will gain the tag of a reliable content provider. If you can offer unique value through your content, your brand can stand out among the competitors.
  1. Effective Action Plan: This is the technique by which the best digital agency in Kolkata makes your content marketing strategy work. Designing an effective content plan will help you make your content strategy work in the best manner. Try to create a content calendar that includes all topics of the campaigns. Pick your channels judiciously for content distribution. While planning the content calendar, you should keep in mind, your target persona, targeted date, Headlines, Categories, content formats, etc.

You need to take a look at your content performance history for a deeper analysis of the reader’s demography. Once that analysis is done effectively, you are good to go ahead with a few months’ content plan to work in your favor.

5 Tips to Supercharge Your Mobile SEO

According to statistics, an adult US individual spends 02:55 hours on their mobile every day. This data reveals what a momentous amount of exposure you can lose out on by ignoring the importance of mobile SEO.

Some of the SEO techniques for mobile devices are the same as SEO for the web. However, a few others are markedly different from SEO for desktops. So, keeping mobile and other devices in mind while doing overall SEO across devices, can be helpful for you. If your budget is a little constricted for this task, try hiring an SEO agency in Canada for support.

SEO best practices for mobile optimizing…

  1. Focus on Mobile-friendly content: You have several tools that you can use to check whether your web pages are mobile-friendly or not. You need to keep paragraphs and sentences short for high readability. Breaking up paragraphs into bulleted and numbered points, and adding images, tables, charts, videos, and graphs further enhance the readability score for your content.

Hit the pain point of your readers very early. Jump to the pivotal point very early so that the reader finds their answer at the start of the content. Use enough white space between short paragraphs. This offers enough rest to the eyes.

  1. Use Keywords That are Voice Search-Friendly: Voice search is a concept that is gaining robust popularity with time. It is crucial too for mobile SEO. 65% of mobile users aged between 25 and 49 often use this feature. So, it makes sense to optimize your content for voice searches. To make your content voice-search friendly, you can use question-based keywords.
  1. Enhance User Experience with Better Site Speed: There are plenty of test tools to understand how your site is faring on mobile speed-wise. Start a site audit to understand where your possibility stands. Take a closer look at the report generated from the test and try fixing the issues ASAP. For, site speed does matter when it comes to making it absolutely mobile-friendly.
  2. Optimizing Title Tags and Meta Descriptions for High Search Engine Ranks: Optimize the title tags and meta descriptions to improve your page’s click-through rate (CTR). Keep the title tag length within 50 to 60 characters. Google edits or shortens 99% of titles because they consist of more than 70 characters.
  • Try to focus on one primary keyword
  • Make a unique title for each page
  • Do not stuff keywords

Do keep your meta descriptions below 120 characters. Any longer than that will be rewritten by Google, which might make it lose sense. Certain other effective meta-description best practices include,

  • Summarize the page content
  • Include the primary keyword
  • Include a “call to action” button for more clicks
  1. Review The Mobile SEO Performance of Your Competitors: You should keep a tab on the performance of the mobile websites of your competitors. If possible, try to know what methods are they adopting for gaining organic traffic and high search engine ranks. Observation helps you achieve perfection. With time, your mobile website too can gain a position among the best. Just learn diligently from your competitors.

Concluding:

You need to focus on Mobile SEO because you simply do not have a choice. The high rate of using mobile devices makes it an absolute necessity. Otherwise, you cannot ensure maximum visibility to your site.

Top 5 Strategies for Local SEO

If your small business procures most of its clients from local customers, Local SEO is your go-to trick to be noticed by prospects. Online leads can increase dramatically if you employ all the small business tactics smartly. Here are 5 of them that we can help you with.

  1. Location-specific content… Location-specific content is an absolute necessity for attracting customers near the location of the business. Local businesses need to publish content keeping the local prospects in mind. That is how you win the local market and stand out among competitors. Proper distribution of such content will help you in bringing more visitors.
  1. Google-My-Business… As a local business, we expect you already have a GMB listing. If not, this is high time you get one for your business. Fill out all the important details there so that anybody looking for your kind of business can locate it easily. Keep all your information (including address, operation hours, payment methods, available products, and services, special offers, etc.) updated. Encourage your satisfied customers to offer rave reviews. Those will show up while prospects do the search. As a result, they can choose you as a product or service provider seeing your favorable reviews on Google.
  1. Voice Search Optimization… People do not have much time, these days. Or at least most of them think so. Voice search is common these days. People often shun the trouble of typing all details and just throw an instruction at the voice search. Google offers the answer without any delay. You need to grab that position that you also come in the prompt results when somebody makes a voice search for your kind of business.

 In order to ‘BE’ a prompt answer to the voice search on Google, you need to get long-tail keywords optimized. Optimize your content for a proper question style so that your Landing pages come as results for the searches related to your business. The tone has to be conversational. Make the search intent thoroughly clear for better search results.

  1. Feedback_ Review… Customer feedback or online reviews have optimum importance in winning local customers. 93% of all customers read Google reviews before deciding on a purchase. 91% of the customers (from 18 to 34) trust online reviews as much as they do personal recommendations. Similarly, negative reviews or no reviews stop consumers from making purchases. So, it is of prime importance to gain favorable reviews. Only then you can encourage a sizeable fleet of prospects to visit your online or offline store.

Encourage happy and satisfied customers to post online reviews because they will write good things about your business/ services. They naturally prove helpful for your business. One gentle reminder would be, please respond to the reviews in a professional manner. That will encourage them to get back to you for repeat services.

  1. Use Location-based Keywords… You must set your keyword research tool to show up all local search terms and location-based keywords. Just choose the ones that are relevant to your business. Use them sparingly and effectively on web pages, meta content, blogs, social posts, URL structure, etc. Add landmarks, and areas of the business to guide the customers properly.

Wrapping It Up

The points we mentioned above are the best methods for the effective growth of your Local Business. However, you might have add-on ideas and workable suggestions to help your business grow. Do share them with us in comments.

 

How SEO Helps Your eCommerce Business to Grow?

According to a prediction by eMarketer, online sales through eCommerce sites are projected to reach a whooping figure of $6.51 trillion in 2023. Predictions also stated that almost 22.3% of retail sales will be through eCommerce websites. Both claims look achievable before the end of the year. If you didn’t have a customized marketing plan designed keeping your eCommerce site in mind, this is the time to think seriously about it. Among different methods, the most effective ones for growing your eCommerce business are,

  • Reputation Management
  • Product Strategy
  • SEO and online visibility
  • Big data analytics
  • Affiliate and Influencer marketing
  • Customer retention policy
  • Local SEO

Among all the above-mentioned strategies, we focus on SEO for the growth of your eCommerce business.

Effective SEO plans can help your eCommerce retail business to thrive while a poorly planned one can throw your eCommerce website to the bottom of search engines. The approach has to be careful and measured for a website featuring truckloads of products in its item lists. Your website has to be kept tidy and clean. On top of that, you need to create an unmatched kind of user experience that lures all visitors to come back time and again.

CAC is rising every day and the global recession is only getting the challenges piling up. Organic SEO has a huge potential of bringing down the cost of CAC. Apart from that, it is a wonderful accompaniment for your paid campaigns. This is the right time to invest in organic SEO. Let us have a look at the comprehensive plan for doing SEO for your eCommerce website with business success in mind.

  1. Keep Monitoring Site Performance on Mobile: Statistics from Outer Box Design shows, at least 80% of smartphone users will make a purchase from their mobile devices. So, it goes without saying that your mobile website has to perform well along with your desktop version. People will not like to make a purchase or even visit the website unless they enjoy a perfect user experience on your mobile site.

 

2. Create Content Pillars: A great way to improve customer experience is by circulating content on a product/ group of products that you want to sell. They           are called ‘Content Pillars’. If you are selling bags, you can create a pillar page on sling bags, one on backpacks, and another on tote bags. If you feel that               this is too big a task for you to achieve, you can connect with an SEO agency in Kolkata to get your Content Pillars ready.

 

  1. Compelling Content with Effective Keywords: Your content is not just a sales pitch. You need to offer meaty information on the products you are selling. Only then your target audience will be attracted to your eCommerce store for buying them. That is how you compel your customers in a smart way.

 

  1. Invest in Local SEO: Usually eCommerce businesses thrive in the local market. People doing online searches for buying a product are usually from your own city. So, investing a sizable amount of time in doing Local SEO for your business is important. If it seems a little time crunch for you, a good idea is to hire the best digital marketing agency in Kolkata to do Local SEO for your business.

The list does not end here. You can have certain good suggestions for doing smart SEO and other forms of organic marketing that can bring results for your eCommerce business in no time. Let us know your opinion in the comments section on what other formats you have worked on and have got results.