How You Should Use Twitter for Business?

Founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, Twitter has emerged as the go-to platform for staying informed about current events worldwide. It offers a diverse range of interests, including music, sports, politics, news, celebrities, and everyday moments, inviting users to actively participate in ongoing discussions.

Beyond being a mere newsfeed, Twitter serves as a communication hub for friends, family, and colleagues, facilitating quick and frequent message exchanges. Users can post “Tweets” consisting of up to 280 characters of text, along with photos, videos, and links. These messages are publicly displayed on one’s profile, shared with followers, and searchable on Twitter. As a public platform, all Tweets and conversations are accessible to anyone, unless privacy settings are adjusted.

What sets Twitter apart from other social platforms is its dynamic, real-time nature. The fast-paced nature of users’ timelines fosters conversational engagement. Additionally, hashtags play a vital role in content discovery within the social sphere.

Twitter serves as an invaluable platform for rapidly disseminating news, engaging in customer service, and contributing to relevant conversations related to your business. It excels at capturing the attention of both B2B buyers and B2C consumers by offering thought leadership content, valuable advice, and insights on topics of interest to them. As a marketer, active participation in trending conversations is essential to effectively leverage Twitter’s potential.

 

Misconceptions About Twitter:

Despite being a prominent social media platform, Twitter is subject to persistent misconceptions. They are like,

  1. Followers are the sole measure of success

Focusing solely on amassing a high follower count overlooks the value of community management and establishing meaningful connections with followers. Some brands may have a modest number of followers, yet if they display strong dedication and engagement, it holds greater significance compared to millions of followers who show indifference or disinterest.

  1. Users are limited to tweeting

Contrary to popular belief, Twitter users not only post tweets but also utilize the platform to discover new content, engage with topics of interest, and then share that content with their network.

  1. Twitter caters exclusively to business and tech individuals

Twitter attracts individuals with diverse interests encompassing news, politics, pop culture, sports, and live event commentary. People from all walks of life participate on the platform, each with their unique motivations for using Twitter.

 

  1. Tweets are confined to text

While tweets are commonly associated with text, the most engaging and impactful tweets incorporate visual elements such as photos, videos, gifs, and more. To encourage conversations and interactions with your tweets, it is crucial to go beyond plain text and include compelling images and videos.

 

Who are The Average Twitter Users?

Twitter is utilized by a diverse range of individuals, each with their unique preferences and interests. Here are several key areas of interest that people commonly seek on Twitter,

News and politics: Users turn to Twitter to stay updated on local and global news, witness unfolding political events, and engage with communities and social movements.

Sports: From major sporting events like the Olympics to the NFL Draft, Twitter offers real-time updates, insights from star players, and the opportunity to connect with fans worldwide.

Pop culture: By following their favorite celebrities, users can discover what they are currently involved in and actively participate in the associated conversations.

Influencers: Twitter serves as a platform to stay informed about industry thought leaders, experts, creators, artists, and celebrities, allowing users to connect and engage with their insights.

Utility: Twitter provides a wealth of utility, including commuter information, updates during disasters, and the ability to reach customer service agents without the need for traditional phone calls.

Customer service: Many individuals turn to Twitter for customer service inquiries, making it crucial for brands to monitor and respond to customer needs in real-time.

These categories represent only a fraction of the diverse conversations taking place on Twitter. With its vast user base and varied interests, brands can leverage these conversations to gain insights and share relevant content with their target audience.

Furthermore, Twitter’s essence lies in its real-time, live dimension. Users tweet and consume tweets as events unfold, offering a pulse of the world. This dynamic nature makes Twitter predominantly mobile-focused, enabling users to instantly share and access information on the go.

 

Why should You Use Twitter for Marketing?

Twitter can be a powerful platform for marketers, provided they have a grasp of its functionalities and strategies.

Discover trends

Twitter offers a valuable opportunity to stay updated on current events, trends, and customer interests. By monitoring conversations on the platform, brands can gain insights into what people are interested in, from celebrities to colors to services. This knowledge allows for targeted tweeting and aligning your brand with evolving trends.

Manage brand reputation

Twitter serves as a space where people freely express their feelings, making it an ideal platform to track sentiment around your brand and manage any negative commentary. By curating tweets related to your brand, you can assess global sentiments and reputation, enabling you to steer your marketing decisions in the right direction.

Increase awareness

Twitter’s discoverability factor makes it an excellent platform for boosting brand awareness. Users on Twitter are active and curious, making them receptive to engaging content. By providing valuable content, brands can position themselves as experts in their respective industries or areas of interest, capturing the attention and interest of their target audience.

Provide customer service

With its real-time nature, Twitter offers an efficient means of providing instant customer service. Users turn to the platform for immediate answers and support. Monitoring tweets and comments regularly allows brands to address customer queries promptly and demonstrate their commitment to customer satisfaction.

Research competition

Twitter’s popularity among major brands makes it an ideal platform for monitoring and researching competitors. By observing their communication style and focus areas, you can better differentiate your brand or match the competition’s strategies, informing your marketing approach.

Connect with others

Twitter is a valuable space for connecting with customers, brand advocates, and influencers. Influencers often possess large followings, and winning their support can lead to increased brand exposure. Engaging with customers and influencers on Twitter humanizes your brand, fostering authenticity and building meaningful connections.

Understanding how to effectively utilize Twitter allows for brand promotion and expanded reach across various social media platforms.

Mastering social media entails comprehending how to locate and engage your target audience on each platform. Enrolling in a social media and marketing course can provide the necessary knowledge and skills to drive business success by leveraging social media effectively.

6 SEO Tips to Get Fast Results

Search engine optimization (SEO) is an invaluable marketing tool that drives organic traffic to your website, making it crucial for small business owners and e-commerce sites. Even without a substantial budget to hire SEO experts, you can follow numerous tips, tricks, and user-friendly tools to help you optimize your website. This guide aims to provide six essential steps for achieving results with DIY SEO methods, that empower you to improve your website’s visibility and attract potential clients.

Tip 1: Establish the Organic Search Baseline

Improving your website’s search engine rankings starts with understanding its current visibility. To begin with use Google Search Console, a useful tool for enhancing performance on Google Search and setting your organic search baseline. Create an account, add and verify your website, and explore the “Performance” drop-down menu to gain insights into how often people view your site and click through.

In addition to analyzing your own website, it’s essential to assess your competitors’ sites. Semrush’s Organic Research tool allows you to identify and study your top 10 competitors. Use the Domain Overview tool to gain valuable insights into their performance, uncovering potential areas for growth and drawing inspiration.

Tip 2: Conduct Keyword Research and Identify Relevant Search Queries

Keywords play a vital role in a successful SEO campaign, as they align your content with your target audience’s needs. To find suitable keywords, leverage tools like Semrush’s Keyword Magic Tool, which provides popular keyword groups and thousands of ideas. Additionally, utilize Keyword Gap to identify keywords your competitors are ranking for but that you may be missing out on. This presents opportunities to capture more search traffic.

Tip 3: Create and Optimize Content

Crafting high-quality, optimized content is key to an effective content marketing strategy. When it comes to optimizing your content for search engines, follow these fundamental rules:

  • Naturally incorporate the primary keyword into the text, avoiding “keyword stuffing.”
  • Include the primary keyword in the H1 heading.
  • Choose logical secondary keywords that complement the primary keyword and consider building content pages around them.
  • Enhance the content with relevant images, infographics, or videos to add value and improve search engine rankings.
  • Incorporate the primary keyword in the page’s title tag.
  • Consider utilizing plugins, such as those offered by WordPress, to aid in on-page SEO efforts.
  • When updating content, ensure the new content replaces the existing one or remove the old content to avoid duplicate content issues.
  • Semrush’s Content Marketing Platform can provide additional support by assisting in discovering trending topics, conducting content gap analyses, and identifying quick wins.

Tip 4: Analyze Your Backlinks

Backlinks play a crucial role in demonstrating the value and reliability of your website’s content to search engines. Monitoring and managing your backlinks is essential. Semrush’s Backlink Analytics tool allows you to assess your backlink profile, including your site’s authority score, referring domains, and the number of links pointing to your site. Pursue backlinks from high-authority and high-traffic domains, as they hold the most value. The Link Building Tool can assist you in finding prospects for link-building campaigns, enabling you to reach out to relevant domains and monitor your campaign’s progress.

Tip 5: Address Technical SEO Issues

Technical SEO optimization ensures that search engines can efficiently discover, crawl, and index your website’s pages. Utilize tools like Semrush’s Site Audit to identify and rectify any technical issues that might hinder your rankings. The tool crawls your site, providing an overview of errors, warnings, and notices. Each issue is accompanied by guidance on how to fix it, along with relevant tools and resources. Prioritize addressing errors, followed by warnings and notices, to enhance your website

Tip 6. Information on the Latest Updates

You cannot gain much from your SEO process unless you are updated with the latest upgrades in the industry. Search engine algorithm changes can affect the site’s search engine rankings and how it performs. You can follow bloggers who keep posting about industry news and updates. Google Search Central blog and Semrush blog are some of the most effective resources.

 

 

 

6 of the Best Digital Marketing Strategies for B2B Businesses

In today’s digital age, having an effective digital marketing plan is crucial for the success of any business, including those in the B2B (business-to-business) sector. B2B digital marketing strategies focus on reaching and engaging with other businesses and decision-makers. By implementing the right strategies, B2B businesses can effectively generate leads, build brand awareness, and drive conversions. In this blog post, we will explore six of the best digital marketing strategies for B2B businesses.

 

Content Marketing:

Content marketing plays a vital role in B2B digital marketing. Creating high-quality and informative content positions your business as an industry thought leader and helps build trust with potential clients. Develop a content strategy that includes blog posts, whitepapers, case studies, and ebooks that provide valuable insights and solutions to the challenges your target audience faces. Promote your content through various channels, such as your website, social media, and email marketing campaigns, to attract and engage potential B2B customers.

 

Search Engine Optimization (SEO):

SEO is essential for improving the visibility of your B2B business in search engine results. Optimize your website and content with relevant keywords, meta tags, and structured data to enhance your organic search rankings. Additionally, create compelling and informative meta titles and descriptions to entice users to click on your search results. An effective SEO strategy helps potential B2B clients find your business when they are actively searching for solutions or services you provide.

 

Social Media Marketing:

While B2B businesses may not rely heavily on social media as B2C (business-to-consumer) companies do, it still plays a vital role in digital marketing. Platforms like LinkedIn, Twitter, and Facebook provide opportunities to connect with other businesses, industry professionals, and decision-makers. Develop a social media strategy tailored to your target audience and industry. Share industry news thought leadership content, and customer success stories, and engage in conversations to build brand awareness and establish meaningful connections.

 

Email Marketing:

Email marketing remains an effective strategy for B2B businesses to nurture leads and maintain ongoing relationships with clients. Build an email list by offering valuable resources and gated content on your website. Segment your email list based on factors such as industry, job title, or stage in the sales funnel to deliver targeted and personalized content. Send regular newsletters, product updates, and relevant industry insights to stay top-of-mind with potential clients and encourage conversions.

 

Account-Based Marketing (ABM):

Account-Based Marketing (ABM) focuses on targeting specific high-value accounts and personalizing marketing efforts to meet their specific needs. Identify key accounts that align with your business goals and create personalized campaigns to engage decision-makers within those accounts. ABM involves a combination of targeted advertising, personalized content, and one-on-one outreach to nurture relationships and drive conversions. By tailoring your marketing efforts to individual accounts, you can maximize the impact and increase the chances of winning high-value B2B clients.

 

Influencer Marketing:

Influencer marketing is not limited to B2C businesses; it can be an effective strategy for B2B companies as well. Identify influential individuals within your industry who have a strong online presence and credibility. Collaborate with them to create content, host webinars, or participate in industry events. Their endorsement and expertise can help build trust, increase brand visibility, and expand your reach within the B2B community.

 

Conclusion:

Implementing these six digital marketing strategies can significantly enhance your B2B business’s online presence, lead generation capabilities, and overall success. Remember that digital marketing is an ongoing process that requires continuous monitoring, analysis, and adaptation to stay ahead in the competitive B2B landscape.

The Pioneer of The Advertising, Marketing Industry: Amit Chakraborty

Amit Chakraborty is a reliable name in the Marketing and Advertising industry in Kolkata. He is an entrepreneur with a different perspective. In Kolkata, he literally pioneered the industry of Marketing/PR and Advertising in Kolkata and showed unmatched caliber in driving ROI. The Kolkata business owners (in any industry) have impeccable expertise and they deliver exceptional quality products and services. However, a lack of creative acumen becomes the biggest huddle for them to cross.

 

When some of the business owners contacted Mr. Amit Chakraborty for expert knowledge, he obliged. However, that is the point, at which suddenly the idea of starting a business in the sector dawned on him. His Advertising, Marketing and PR agency in Kolkata, Foiworks Pvt. Ltd. started helping out businesses from diverse industries with their needs related to Marketing, PR, Brand Promotion, etc. While supporting businesses with their Marketing efforts, Amit could sense the importance of Digital Marketing in the present day. He started offering online Marketing services through his company ARnS Tech Pvt. Ltd. as a part of the complete bouquet of Marketing Advertising solutions.

 

In the smart creative Digital Marketing scenario, Foiworks and ARnS Tech managed to place themselves as thoroughly professional and updated disseminators of Marketing services. His organizations help companies of all sizes with Event Management, PR promotions, Brand Promotions, Billboard and other formats of advertising, Product launch, Product or Corporate shoots, etc. As a smart business owner and experienced Marketing professional, his methods are updated and ROI driven.

 

Amit has led his team of experts in successfully completing his PR ventures, Ad. and Marketing assignments that have guided his client businesses to new heights. His organizations are the flag bearers in the realm of the Brand Promotion Agency in Kolkata. As a seasoned speaker and thought leader, he has shared his experiences online and offline through different podcasts, seminars, webinars, etc. In the ever-evolving marketing scenario of Kolkata, he is standing as the beacon of light to guide all businesses toward effective and sustained success.

 

Born in a simple Bengali family, Mr. Chakraborty’s parents were banking heavily on his education. He started going to St. Xavier’s, Durgapur, West Bengal. Later on, he kept on moving ahead with his education in Mt. Abu St. Mary’s. Like a true blue Xavierite, he knew how to make the best use of his studies and the knowledge acquired from it. Then he started living in Gujrat, India and continued studies in St. Xavier’s, Gandhi Nagar.

 

Once his school education was over, he started going to the Dharmsinh Desai Institute of Technology (DDIT) for studying Engineering. Throughout his academic career, he kept dreaming about an entrepreneurial journey. From an early stage, he started preparing himself for the same. Once his studies in Engineering were over, he established his own venture. After a couple of experimental attempts, he decided on Legal support services and established Lexcellent Pvt. Ltd. for offering the same.

 

With his expert team at Lexcellent, he connected with a group of valued clients from around the globe. Most companies (his clients) were from across the continents like, the US, the UK, Australia, Canada and Singapore, etc. The big Legal services provide companies dealing with Arbitration Law and all other formats of international laws that could heave a sigh of relief due to the support they got from Lexcellent Pvt. Ltd. The organization helped them collate all their legal documents. The Lexcellent team started doing their documenting, archiving and publishing related to their legal documents for keeping the repository tidied.

 

Later on, he established a business focusing on Creative Digital Advertising, PR and Marketing. He built the company from scratch with blood and sweat. Since its inception, the company (Foiworks Pvt. Ltd.) took baby steps to support organizations of all sizes with 360-degree Marketing progression to yield results within a short time.

 

With an eye for creativity and a keen interest in the ever-evolving digital landscape, Chakraborty successfully positioned Foiworks Pvt. Ltd. as the most trusted partner for clients seeking to position their Brand properly. Depending on his extensive experience in the industry, Amit managed to drive growth and achieve exceptional results. His constant pursuit of excellence allowed Foiworks to become a huge brand gaining accolades from industry experts.

 

Amit also established ARnSTech Pvt. Ltd. He built the company specifically keeping the high-tier organizations of Canada in mind. As a first-generation entrepreneur, he had to make much effort to master the skills of connecting and coordinating with the biggies in different industries. High-profile people from different companies are awestruck by his knowledge and efficiency in the Marketing industry.

 

He leads his team from the front. The hands-on experience offered Amit insight into effective consumer behaviors, emerging technologies, and market trends that he exercises to craft the perfect Marketing solutions. As the ideal strategist and charismatic leader, he leads a team of talented professionals at ArnSTech to offer effective campaigns for brand awareness, customer engagement, and business growth. His ability to work with collaborative and innovative systems has attracted the best talents and made the team consistently perform.

 

Apart from being a business tycoon, Chakraborty kept speaking at public forums about the industry. As a thought leader, he has frequently addressed large audiences at different conferences and across the countries.  His ideas about creative Digital Marketing, PR and Marketing are often put to use in different creative agencies for effective results. His thought-provoking ideas inspire high-flying professionals in the industry and mold the future of creative PR, Marketing and Advertising.

 

Apart from his contributions in the Marketing PR and Advertising industry, Amit has a huge contribution to the real-estate business in Kolkata, specifically in Sector 5, Salt Lake. He puts a huge amount of money in ROI property deals located in this part of the city. There are many big brands doing good business in the companies housed at the office spaces rented from him.

 

Amit’s commitment to making a lasting impact transcends the barriers of the business realm. Being a wonderful family-oriented person, he enjoys spending time with his son. Despite all, his focus never drifted an iota from effective CSR that he leads to quality support to promoting education for all, making the world a better place to live in, etc.

 

With Amit in the driver’s seat, Foiworks and ARnS Tech remained one of the lead operators of Marketing proliferation, supporting businesses to survive the digital age. His relentless passion for excellence and commitment to success redefines all the boundaries of Marketing. In this grand effort, he inspires all the newcomers to touch new highs.