LinkedIn is a widely used social media platform with more than 722 million users in over 200 countries. This provides organizations with a global opportunity to establish connections, obtain new leads, and grow their businesses.
In this article, our robust digital marketing agency in Canada will discuss how to increase your LinkedIn connections and generate more leads on the platform.
LinkedIn’s appeal goes beyond its popularity. It boasts the largest percentage of decision-makers compared to other social media networks. Research indicates that 13% of all LinkedIn users are responsible for making purchasing decisions for their respective companies. This translates to over 90 million influential senior-level professionals with whom your company can establish connections.
You will find many users on LinkedIn who share similar interests and goals as you. They are looking to establish beneficial connections and seek business prospects just like you. This assertion is backed by several statistics. According to research, LinkedIn is the primary source of 70% of all form submissions on their website.
It’s worth noting that LinkedIn users tend to be quite active. Almost half of them access the platform at least once a month, with approximately 40% logging in on a daily basis. This means there are roughly 150 million professionals who are actively seeking out new business opportunities and connections. It’s a significant chance for those looking to expand their network and grow their business.
How to receive more connections and generate more leads on LinkedIn?
In case you are thinking about how to utilize LinkedIn in order to generate more leads for your business, then here are proven tips to follow:
- Update or complete your profile on LinkedIn
Having a complete profile is crucial for success on LinkedIn. Failing to do so could have serious consequences, such as not having a profile photo, having only a minimal job list, or lacking an academic background. Additionally, omitting these details may lead other users to assume that your profile is fake. As a result, even those who give you the benefit of the doubt will not have enough information to determine whether you would be a valuable connection.
- Optimize your LinkedIn profile for searches
Optimizing your profile is crucial due to LinkedIn’s search feature. The process of connecting with the right people on LinkedIn can be complicated. Even the suggested list of connections is often insufficient. Many users rely on the search function to locate compatible professionals. A profile that is optimized for search engines with appropriate keywords will be more easily discovered in LinkedIn search results.
- Join groups on LinkedIn
Exclusive online spaces are offered by LinkedIn groups to professionals within the same field or with comparable interests. These groups serve as a platform for members to interact, share insights and ideas, as well as establish meaningful connections. Another notable feature of LinkedIn groups is the restriction on sending messages to people outside your connections. Once you become a group member, you can communicate with other members of the group without any hindrance. As a result, LinkedIn groups provide an effective means of expanding your professional network.
- Post well-researched things
An effective way of identifying an industry expert is through their publications. Professionals who have extensive knowledge in their respective fields are likely to have a plethora of published works. LinkedIn members are always on the lookout for these experts, so consistently publishing valuable articles and blog posts can help showcase your credentials. It’s important to note that potential connections can also be discovered through published material when using the search function. Don’t limit yourself to just publishing on your LinkedIn profile – consider posting on your page and in groups as well. This will significantly expand your reach. Although it may require extra effort, you can check out this guide on how to manage multiple LinkedIn accounts to save time.
- Consider for paid strategies
Up until now, we have only examined ways to generate leads through natural means. Nevertheless, LinkedIn now provides various paid alternatives to aid you in accelerating your LinkedIn lead generation campaign. These options include sponsored content, which is displayed throughout LinkedIn feeds, targeted sponsored emails, and dynamic display advertisements that are visible in the sidebar on LinkedIn. Another viable tactic is to use Lead Gen forms. Although these methods are primarily geared toward businesses, they can also be effective for individual professionals.
You have limitless potential
Several customers were able to increase their sales-ready leads by two-fold in just one year using LinkedIn ads exclusively. Meanwhile, one more customer was successful in producing more than 500 marketing-qualified leads. Simultaneously, they were able to reduce their average cost per lead by 75% with the help of LinkedIn Lead Gen forms. You could be the next triumph story. Whether you need to discuss LinkedIn lead generation strategies or searching for the top digital marketing company in Canada, feel free to contact the ARnS Tech team today!
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