The increased usage of internet connection has dramatically changed the process of how people shop currently. Most people are now preferring to search and shop for items online. However, online shoppers do not make any purchases blindly. Most of them will read online reviews, like Facebook Reviews, Google Reviews, Yelp, etc., about the nature of items and business. Around 90% of online buyers read online reviews before contacting any business. Out of these 90% of online users, around 94% agree that having negative online reviews convinces them not to buy from their business.
Based on this research, no matter what is your business nature, establishing a positive online presence offers numerous advantages. Our top digital marketing company in Canada has given below six reasons why you must encourage your customers to leave a review.
Helps to Boost Sales
Having social proof is the best contribution that drives sales for a business. You’ll probably see an increase in purchases, even from those who have never made a purchase before, because internet evaluations are seen as reliable social evidence. Online reviews enhance sales by 18%, according to research. Similar to how most consumers concur that favorable internet reviews influence their buying choices.
Improves Rankings in Local Search Results
The organic rankings of your company on different search engines are greatly improved by online client reviews. Encourage client evaluations since they boost your company’s credibility and provide your website with additional original material. The likelihood of receiving high ranks from search engines grows with an increase in original and pertinent information.
Search engines treat reviews posted on your website in micro-format as “rich answers,” elevating them above other conventional search and ranking results. Online reviews often improve website exposure and boost website traffic.
Enhances Off-site Ranking
Additionally helpful and enhancing your company’s trustworthiness is a review on an external website. This is so because data collected from websites and platforms run by third parties is also used in search engine ranking algorithms. For instance, Yelp for restaurant reviews, TripAdvisor for travel-related material, and Crowd Reviews, which ranks technological goods based on verified user ratings. Businesses are rated by Google and other search engines based on customer feedback on their goods and services.
Enhances Trust
Positive internet reviews may help your company gain reputation and confidence. Most internet shoppers, as was already noted, examine customer evaluations before making purchases or reserving services. Customers frequently distrust websites with poor reviews and ratings of fewer than four stars. Having said that, new companies should encourage their initial clients to submit favorable evaluations. Otherwise, competing with established enterprises becomes difficult.
Aids in Understanding Customers
Businesses have the chance to learn more about their consumers by reading online reviews. Through evaluations, former customers frequently share their sentiments and experiences. Making enhancements and analyzing the market are made simple as a result. The ability to quickly pinpoint your company’s advantages and disadvantages will help you update and enhance your client service.
Rise in Conversions
Before making a purchase, online customers look for information. Thus, the conversion rate increases as the number of sincere online evaluations increases. Of course, getting a lot of 5-star ratings and good remarks might be challenging. Accept the mixture of favorable and unfavorable comments as long as the latter does not outweigh the former. Make sure to RESPOND to ALL reviews to demonstrate that you are engaged and care!
To sum up
Reviews are a key factor for online customers when making decisions. Reviews thus should be utilized by companies as they have a big impact on their reputation. Additionally, internet evaluations may easily make or destroy your business if you use social media extensively. Small and medium-sized firms should thus collect feedback from their prior clients. They may develop, and raise brand recognition and sales through this. Unquestionably, online reviews are a marketing opportunity.
We Can Aid
What if we tell you that we have a process to get you good online reviews? This process is called Online Reputation Management! ARnS Tech, the best digital marketing agency in Canada, provides robust ORM services for brands that want to scale and grow to new heights. Get in touch with our ORM expert team today!
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