92% of brands in the modern business environment today view content marketing as a commercial asset, and with good reason. When compared to outbound marketing, content marketing may produce 3X as many leads while spending 62% less. Additionally, it may improve conversion rates. Sadly, not all material is high quality, and not all content marketing strategies will result in the ROI you want. As a result, you must choose your content marketing strategies from ARnS Tech very carefully.
In order to help you get the most out of your campaign, ARnS Tech, the best digital marketing company in Canada, has compiled the best 12 tested content writing advice and marketing strategies.
12 Content Writing Strategies to Increase Traffic
- Ask your audience what they want by conducting a survey
The most effective content marketing approach create and distribute blog entries that speak to the requirements of your target audience. Surveys are a good way to get feedback from your audience and learn more about their requirements. Then, you may create content using this information.
- Make your weblog SEO-friendly
In the end, you want to reach your audience through search engines like Google, Yahoo, and Bing. It only makes sense, therefore, to optimize your content for the top search engines. Make sure that every piece of information you publish, whether it’s for a blog or a social media site, is optimized.
- Spend money on timeless material
Evergreen content writing is timeless information. Instead, the information will still be valuable in months and years to come. Removing dates from your blog entries and steering clear of quick news are two simple ways to keep your material timeless. Pay attention to information that provides enduring answers to problems.
- Create material that is simple to read
Approximately 81% of internet users skim articles. They don’t read every word of every article. As a result, you want to make your information simple to skim. Using bullet points, using visuals, and creating shorter paragraphs are a few suggestions to get you started.
- Make social sharing more effective
Include social media sharing buttons so that readers may easily share your pieces with their friends and followers on various social networks. Fortunately, some WordPress plugins make it simple to include social share buttons. Share the material from your website on your social media networks to motivate your fans to tell their friends about it.
- Cite industry authorities to lend credibility
Industry leaders influence public opinion in their specialized professions. As a result, customers frequently perceive them as more reliable and are more likely to take their recommendations at face value. As a result, incorporating a few quotes from subject-matter experts in your blog might greatly increase your community’s trust in you.
- Incorporate infographics to liven up your writing
According to a recent analysis, infographics were the most effective visual marketing technique used by 40.8% of marketing departments over the previous year. Even yet, they outperformed videos (23.7%) and charts (15.4%).
- Use giveaways to increase opt-in
Freebies and prizes are classic lead magnets that have been used for a long time to encourage opt-in answers. We suggest free e-books, whitepapers, and workbooks for an immediate payoff. Additionally, resource libraries are incredibly alluring, especially to more educated people. Encourage visitors to sign up and receive their free book or discount by using powerful CTA buttons.
- Benefit from guest posting
Low-quality material and security problems (social engineering) are only two of the difficulties that come with guest posting. But when done properly, it may be quite helpful. It gives you access to fresh leads and immediately transports you to new markets. It also provides an additional chance to employ backlinks wisely.
- Encourage participation in the comment section
The purpose of the comment section is to assist you in getting reader input. You will learn so much about the requirements of the readers if you take the time to engage with the comments. To completely address the needs of your clients, you are even permitted to pose queries and offer links to outside resources.
- Write in a casual manner
If you’re unsure of what conversational writing is, it’s when you write as though you’re chatting to a client who is there in front of you. So, sure, you are permitted to omit complex language and disregard grammatical conventions when doing so will improve communication. In other words, to boost engagement, write in the language that your readers use. After all, if it seems like a dialogue, readers are more inclined to leave a remark.
- Speak with leading experts in the field
Another great technique to communicate the opinions of a subject-matter expert to your audience is to do occasional interviews with them. It increases your reputation and aids in visitor education. Your leadership reputation is enhanced by giving back to the community.
Summary
The good news is that you can put the majority of the content writing advice on the list above into practice right immediately, without spending any money, or for very little money. Simply pick a few to begin started, and then start directing traffic in the desired directions. On the other hand, you can take the help of the top digital marketing agency in Canada: ARnS Tech!
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