The distinction between web design for commercial success and cookie-cutter web design becomes increasingly hazy as more individuals get involved in web design for companies. BEWARE: Just because a recent high school grad claims to be able to create websites doesn’t imply they should be creating the main website for and serving as the online face of your company!
When creating a new website (or, in some circumstances, redesigning an existing one), a web design and digital marketing company in Canada: ARnS Tech for your business should be competent and able to explain how they are creating a complete strategy for your site that depends on fundamental website design concepts.
Our best digital marketing agency in Canada; ARnS Tech will go through the fundamental principles you ought to learn about while speaking with your web design business. Here is a simple checklist ARnS Tech uses whenever we start a new website project:
Give them a visual to enjoy! (Bring them in)
Some people might think that this is a gimme. However, not all websites are made equally, and it is obvious that some do not have outstanding designs. The website needs to look good and entice visitors. However, it shouldn’t cause them to flinch or recoil. Visuals attract attention and convey information far more effectively than lots of text. Make an effort to visually communicate your brand.
Good coordination
The layout of the items on the website is logical and user-friendly. A well-designed website should direct visitors to specific pages and suggest actions they should take. Should we visit the deals or the items of the week with this website design? The visual isn’t attractive, and it’s unclear what action the website wants me to perform. The request for action is unclear.
Attractive color scheme
To accentuate the elements, they wish to stick out, some designs employ every hue on the color wheel as well as several fonts. However, nothing stands out when every element on the page is competing with one another to be noticed. A viewer is more likely to abandon a website out of uncertainty when there is too much material competing for their attention than to concentrate on just one thing. Keeping your site’s color scheme constant throughout will offer your brand a strong identity and direct visitors’ attention to the right places.
Keep the scales balanced
Your logo must be prominently displayed and make a strong impact on the viewer. Ensure that it is in proportion to the other website elements. On your website, using a consistent font size will improve readability and add “white space.” Make the font size large enough to read, but not so huge that it detracts from the website’s graphics and information. Consider who will be seeing.
Adopt design components
Lead your audience in the direction that YOU want them to go. Add an arrow to guide their attention in the desired direction. Put a starburst behind the things that matter the most. Nothing conveys significance quite like a starburst! Do you want to tell the reader more? Submit a link beneath the text. Need we say it again? Create a landing page that remains visible until it has been read and filled out or a pop-up that must be clicked on to close.
Do you need a website that conveys your brand? If you’re looking for a design team that’s proficient in both front-end and back-end development, ARnS Tech, the best digital marketing company in Canada, is the right choice for you. Their design expertise makes all the difference. If you require further details, please let us know.
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