In modern digital media, images are essential. Visual imagery has taken center stage across social media platforms as well as blogs and websites, and it is a skill that every digital marketing agency in Canada including ARnS Tech has to grasp. Images draw in viewers, communicate more effectively, and encourage participation.
A study on photographs in digital media stated that among the findings were a few important insights, such as the fact that Facebook photos receive 53% more likes and 104% more comments than the typical post. Any company using Facebook should be aware of this crucial information since engagement boosts subsequent views!
The social media platforms with the fastest growth outside of Facebook are Instagram and Pinterest, which are mostly image-based.
In comparison to countless pages on a web page, photos may communicate a story in a single glance that is far richer and deeper.
As a result, companies must think carefully about how they utilize photos online, both on their websites and on social media platforms, to spread their message and advertise their goods and services.
Let’s examine 7 innovative ways a business might use photos online.
- Show them the behind-the-scenes photos
When they make purchases in-person or place online orders, the majority of your consumers only view the finished item.
Images that highlight the labor that goes into the creation of the goods and services that businesses sell might allow visitors to see behind the scenes of their operations. Any business may include pictures of early ideas, a look at the production floor, the group of final inspectors, or even its corporate pet on its website or social media pages to convey a narrative.
- Start a dialogue
Anytime you can try to find conversation starters for your community and guests. To get their attention and elicit a reaction, utilize an eye-catching scenario or an image that includes a question. Simply explained, a question-and-answer graphic in the Facebook news stream is considerably more noticeable than a written statement with the same information.
- Make an advertisement
Consider creating a stunning graphic with a special offer discount on it that you can simply give away to one lucky winner via a contest you hold on your website or Facebook. It may just take the image of the reward to attract attention, customers, and internet talk about your business.
- Highlight your clients
Celebrating your clients strengthens the bond between you and them, demonstrating how a company is still about people and relationships while also promoting your goods and services. An explanation of how your service resolved a customer issue and photographs of the customers themselves help visitors relate to and recognize your brand. You may thank your consumers for coming by tagging them in your social media images.
- Demonstrate your love of what you do
The enthusiasm of the owner, operator, and team members at work is one characteristic that sets small enterprises apart.
Post pictures of you doing what you love in action! Speaking at the gathering? Post pictures! When you can, use photographs to demonstrate your employees that you are passionate about what you do. This conveys a lot more information than a simple text outline on a web page alone.
- Provide some advice
You are an expert on your product. New clients don’t. Give them quick advice by using graphics that connect to blog entries with detailed “How to” instructions. You wouldn’t believe what may “blow your customer’s mind”; little things that you take for granted but that they hadn’t considered can make a big impact!
- Highlight Your Team
How well is your team doing? Do they own any unique abilities you might highlight—they don’t even have to be connected to your line of work. For example, if a designer for your firm is a fantastic classical guitarist, how about a picture of them from their most recent coffee shop performance along with a brief explanation of how they spark their imagination? That’s a fantastic human-interest story that makes consumers feel more connected to your business and staff.
Use photos to showcase all the fantastic food coming out of your kitchen whether you run a coffee shop, restaurant, bakery, or diner. This will increase interaction. Want some motivation? Check out Starbucks’ Facebook page to see what it is up to. They excel at it. Make sure to pick pictures that show your items in use and motion, even if you’re not in the food sector!
Do you see a pattern? It’s all about relating. Connecting visually. Individuals transact with other people. To educate and entice potential consumers to make their next purchase from you, consider using relatable people and compelling visuals.
Get to work and use your imagination with the help of ARnS Tech, the best digital marketing agency in Canada!
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