Divert Traffic to your website with the help of a Content Audit

Content will always be the King when it comes to marketing and advertisement. Unfortunately, most businesses and brands lack a cohesive and unified strategy when developing and maintaining their website content. As a result, this leads to low organic traffic, marketing problems, and reduced sales. Having poor content along with a bad user experience can often drive your website traffic away, leading to low conversions. Enhance your website traffic with the help of our web content audit services.

Fortunately, you can easily enhance and grow traffic to your website with the assistance of a content audit by ARnS Tech, the best digital marketing agency in Canada. Content Audit assists in identifying and fixing the possible underperforming website content before it damages traffic, user experience, and the sales funnel. Quickly acting on the results from the web content audit can help to increase traffic to your website, boost user engagement, enhance conversion rates, and thus increase sales.

What do you mean by Content Audit?

Content Audit is the process that includes a thorough review of the website pages that will evaluate the performance of the existing content uploaded. This process involves knowing if the existing content fits your target audience’s attention, meets your business goals, and also identifies other important information.

Website owners should be able to determine which pages should remain unchanged and which need to be updated with the aid of a thorough web content audit. For instance, obsolete and low-converting web pages need to be updated. By avoiding duplication of work, the web content audit also improves content production.

Who ought to do a content audit?

This audit should be carried out by project managers and content writers for the website. This is so because they are the only agents that truly comprehend your market, goods, and unique selling offer. Although you may need external assistance to create updated content to achieve particular goals, it is wise to maintain the content audit in-house.

What Frequency Should You Perform Content Audits?

Websites are only a means for presenting your content. As a result, you should make a continuing effort to keep your material relevant, thought-provoking, and effective. As a result, establishing a quarterly timetable for content audits is sensible even if there are no hard and fast rules when it comes to periodicity.

Conducting content audits at regular periods ensures that you are adhering to industry standards, gives you access to new performance measures, and makes it simple to manage and comprehend data. Make sure you have a precise consumer profile and a fully structured customer buying path before conducting a content audit. Website owners should be able to refocus their content after conducting an audit to better serve their consumers. The unique target audience should be reflected in every piece of material.

Performing a Content Audit

To properly conduct a web content audit and increase traffic, there are two key procedures. The first step in the process is called a content inventory, which aids in finding and classifying all of the information on your website. The audit is the second step, and it aids in determining how well your material is performing, relevant, and adhering to your content marketing plan.

You should gather a variety of elements of website material for the inventory. Content URL, page title, content type, word count, author, keyword use, most recent update date, broken links, and more are among them. With this knowledge, you can carry out the primary audit.

The second phase, as already indicated, entails assessing the content’s intent, accuracy, design, target audience, and consistency of information. You should evaluate page performance concerns at this stage as well. This covers interaction information and the reasons why users are leaving more slowly or staying longer. This may be accomplished by analyzing the traffic and engagement statistics of certain pages.

To sum up

Conversions, SEO, and total website traffic may all be enhanced and content degradation prevented with the use of a content audit. Additionally, it aids in filling in content gaps, which lowers the rate at which users leave a website after finding what they are looking for. But rather than treating a content audit as a one-time task, use it as a continuous process to get the most out of it. After a comprehensive audit, making improvements should provide observable outcomes and a demonstrable improvement in your site’s performance. For the best web content audit services and digital marketing services in Canada, get in touch with the team at ARnS Tech.

The best tips to enhance LinkedIn Lead Generation

LinkedIn is a widely used social media platform with more than 722 million users in over 200 countries. This provides organizations with a global opportunity to establish connections, obtain new leads, and grow their businesses.

In this article, our robust digital marketing agency in Canada will discuss how to increase your LinkedIn connections and generate more leads on the platform.

LinkedIn’s appeal goes beyond its popularity. It boasts the largest percentage of decision-makers compared to other social media networks. Research indicates that 13% of all LinkedIn users are responsible for making purchasing decisions for their respective companies. This translates to over 90 million influential senior-level professionals with whom your company can establish connections.

You will find many users on LinkedIn who share similar interests and goals as you. They are looking to establish beneficial connections and seek business prospects just like you. This assertion is backed by several statistics. According to research, LinkedIn is the primary source of 70% of all form submissions on their website.

It’s worth noting that LinkedIn users tend to be quite active. Almost half of them access the platform at least once a month, with approximately 40% logging in on a daily basis. This means there are roughly 150 million professionals who are actively seeking out new business opportunities and connections. It’s a significant chance for those looking to expand their network and grow their business.

How to receive more connections and generate more leads on LinkedIn?

In case you are thinking about how to utilize LinkedIn in order to generate more leads for your business, then here are proven tips to follow:

  1. Update or complete your profile on LinkedIn

Having a complete profile is crucial for success on LinkedIn. Failing to do so could have serious consequences, such as not having a profile photo, having only a minimal job list, or lacking an academic background. Additionally, omitting these details may lead other users to assume that your profile is fake. As a result, even those who give you the benefit of the doubt will not have enough information to determine whether you would be a valuable connection.

  1. Optimize your LinkedIn profile for searches

Optimizing your profile is crucial due to LinkedIn’s search feature. The process of connecting with the right people on LinkedIn can be complicated. Even the suggested list of connections is often insufficient. Many users rely on the search function to locate compatible professionals. A profile that is optimized for search engines with appropriate keywords will be more easily discovered in LinkedIn search results.

  1. Join groups on LinkedIn

Exclusive online spaces are offered by LinkedIn groups to professionals within the same field or with comparable interests. These groups serve as a platform for members to interact, share insights and ideas, as well as establish meaningful connections. Another notable feature of LinkedIn groups is the restriction on sending messages to people outside your connections. Once you become a group member, you can communicate with other members of the group without any hindrance. As a result, LinkedIn groups provide an effective means of expanding your professional network.

  1. Post well-researched things

An effective way of identifying an industry expert is through their publications. Professionals who have extensive knowledge in their respective fields are likely to have a plethora of published works. LinkedIn members are always on the lookout for these experts, so consistently publishing valuable articles and blog posts can help showcase your credentials. It’s important to note that potential connections can also be discovered through published material when using the search function. Don’t limit yourself to just publishing on your LinkedIn profile – consider posting on your page and in groups as well. This will significantly expand your reach. Although it may require extra effort, you can check out this guide on how to manage multiple LinkedIn accounts to save time.

  1. Consider for paid strategies

Up until now, we have only examined ways to generate leads through natural means. Nevertheless, LinkedIn now provides various paid alternatives to aid you in accelerating your LinkedIn lead generation campaign. These options include sponsored content, which is displayed throughout LinkedIn feeds, targeted sponsored emails, and dynamic display advertisements that are visible in the sidebar on LinkedIn. Another viable tactic is to use Lead Gen forms. Although these methods are primarily geared toward businesses, they can also be effective for individual professionals.

You have limitless potential

Several customers were able to increase their sales-ready leads by two-fold in just one year using LinkedIn ads exclusively. Meanwhile, one more customer was successful in producing more than 500 marketing-qualified leads. Simultaneously, they were able to reduce their average cost per lead by 75% with the help of LinkedIn Lead Gen forms. You could be the next triumph story. Whether you need to discuss LinkedIn lead generation strategies or searching for the top digital marketing company in Canada, feel free to contact the ARnS Tech team today!

Confused About SEO & Search Query? SEE THIS!

The first error you’d make if you were just starting with your internet business would be to create a website and hope that people would just come to it and transact with your business.

A variety of things influence your digital endeavors’ success. You need to understand the types of search queries, how they operate, and SEO in general to assist you in maximizing the traffic to your website.

Our digital marketing agency in Canada has created a thorough article on the subject. Look at it.

Three Primary Search Query Types

Transactional Questions

These show that a search was conducted to do transactions, such as using an e-commerce platform to pay for the purchase of a domain and hosting plans. This type of search query may also be entered by someone who wants to purchase a tangible good, like shoes or books.

Informative Requests

These inquiries usually begin with “what, why, how, which.” The person is seeking information and may or may not be prepared to make a purchase.

Which water filter is ideal for your house, for instance?

Queries for navigation

Visitors seek for certain websites, such as http://facebook.com. They frequently have no intention of making a purchase or reading anything. All they think about is a website. They are employing the search engine’s assistance to find the target website since they are unsure about the precise URL.

After understanding the various search query categories, let’s look at how you may market your website utilizing different SEO techniques.

SEO techniques

Paid SEO

In this approach, you must pay a search engine to quickly rank your website. Simply fine-tune your campaign, pay for it, and you’ll immediately see your website page on the first page of search engine results.

Note that PPC requires you to pay for each click made by site visitors utilizing search engines.

As a result, increasing traffic is simple. The issue is that your SEO efforts are pointless after the paid sum has been reached, and traffic rapidly decreases. Simply use a search engine to look for any topic related to your niche to find paid optimized web pages. Then, before the first result page, you will notice some result pages with the label “Ad” printed beneath them.

Organic SEO

You must put a lot of effort into organically optimizing your website and wait for a specific period of time before seeing it on the first page of SERPs. You don’t need to pay anything to the search engine authorities, although it can take some time. The benefit is that it lasts for a very long period if you are successful.

Two Crucial Elements of Organic SEO

SEO on-page

It includes actions taken on your website. It includes a number of procedures, such as using your focus keyword in your URL, title, and meta description.

SEO off-page

Off-page SEO refers to the marketing efforts you do for your website outside of it. You submit the URL of your website to a number of internet locations, including directories, forums, and social media profiles.

Which SEO kind should you choose: White Hat, Black Hat, or Grey Hat?

Even with Organic SEO, there may be several approaches that are acceptable to search engines or not. Let’s check out which one is suggested for your company.

White Hat SEO

Each search engine uses a different algorithm. It comprises a few laws and norms. The Search Engine Optimization method makes it very obvious what you can and cannot do. White Hat SEO refers to SEO that complies with all the laws and algorithms (rules) of the search engines. It is sometimes referred to as an ethical SEO approach.

As was said before, White Hat techniques include On-page and Off-page SEO techniques that are approved by search engines. Always stick to using White Hat SEO techniques.

Grey Hat SEO

During the optimization process, certain optimizers attempt various strategies that are either not allowed or not explicitly defined in the algorithm. Nevertheless, they also uphold the algorithm’s fundamental principles. They combine certain unethical, but not explicitly prohibited by the search engine algorithm, positive and negative SEO techniques.

Grey Hat SEO uses unethical techniques and some algorithms that are against search engine policy. You may experience some benefits from this technique, but the long-term effects are not favorable.

Grey Hat SEO tactics are on the cusp between White Hat and Black Hat SEO; nevertheless, the exact location of the boundary is highly debatable.

Black Hat SEO

This approach violates search engines’ algorithms by using unethical tactics. They succeed in their attempts to control how the Search Engines index their pages.

Although you could get a rapid result from this technique, search engines are built to figure out your tactics. Once discovered, a search engine will immediately de-index your web pages and may even completely blacklist your website. It is advised that you avoid using this unethical Black Hat SEO technique.

For example, duplicate content, keyword stuffing, cloaking, spamming, fully automated links, cross-linking, false links, personal blog networks, etc. are examples of black hat techniques.

Last Words

When starting an internet business, it’s critical to understand the kind of search terms people use and how to market your website properly. To jumpstart your company’s online growth, you may use the advice in this article or the experience of the best digital marketing company in Canada: ARnS Tech.

Google AdWords vs. Facebook Ads vs. TwitterX Ads vs. LinkedIn Ads

The field of digital marketing has truly revolutionized the way marketers approach their customers. Though it is faster, better, and more affordable to advertise on the Internet, there are some old rules which still apply.

One of those old rules is that you still have to know who your target audience is and choose the right and best marketing channels to reach out to them. Even today, when launching an ad campaign that just takes a few clicks and also a credit card, making wrong choices can eventually cost you money and turn a great idea into an unavoidable failure.

Here’s what you must know:

  1. Facebook: Great Reach but has a lot of variables

Facebook’s PPC advertisements are a mystery wrapped in another mystery with a dash of fairy dust. They are therefore a sizable vortex, and if you can discover what you need and use them correctly, they may be magical. You could discover that one post costs relatively little to click on while another costs ten times as much. To do it properly, careful targeting testing and time are required.

They do have a very far reach, though. If you know exactly who you want to sell to, you can reach a lot of extremely particular people with a billion users and a highly detailed targeting mechanism.

  1. TwitterX: Cheaper, Unreliable Audience

When it comes to the realm of paid advertising, TwitterX is a relative newbie. It therefore comes as no surprise that their product has certain flaws. A TwitterX campaign’s targeting possibilities aren’t quite as precise as those on Facebook. Therefore, you’ll need to cast a rather wide net.

On the other side, if your audience uses that platform, it’s often a cheap option to promote, with clicks costing no more than a dollar or two. Consequently, TwitterX allows you to make the most of your budget.

  1. LinkedIn is ideal for B2B

The most affordable advertising choice is not LinkedIn. It is neither the largest network in the world nor does it provide the finest targeting choices. However, it emphasizes business, which is excellent if you are aiming to attract B2B clients.

LinkedIn may be a good location to start an advertising campaign with the help of a robust digital marketing company in Canada if you don’t want your important company advertisement to compete for feed real estate with kitten pics, beach selfies, and lunch photos.

  1. Google Adwords: The Complete Package

For a very long time, Google has been engaging in sponsored advertising. The longest of everyone on this list! So, it should come as no surprise that they are a leader in PPC advertising. The Adwords program from Google offers excellent targeting options and a broad audience. However, because it’s one of the most well-known ad networks, bids on prominent keywords may be rather pricey, so if you want a popular phrase in your campaign, you’ll need to increase your budget.

Trying and Testing

Social media advertising is a process, just like any other kind of advertising. They need practice and very certainly involve some trial and error.

Even if it’s possible to strike it rich and discover a successful recipe straight away, it’s extremely uncommon in a world where noise pollution is on the rise. You’ll probably discover that you need to make a few adjustments to attain the outcomes you desire.

Do some study before you start, budget a little more, and keep tabs on your progress. You’ll eventually discover the method and platform that work best for you. For the best guidance for social media marketing and advertising, visit our website ARnS Tech, the best digital marketing agency in Canada.

Easy-to-follow marketing advice for small- and medium-sized business owners

Small and medium-sized businesses are now seriously challenging all the leading brands. Gone are the days when only major firms dominated the market. And all of the cutting-edge marketing tools and advertising mediums have only made it simpler for regional enterprises to enter the worldwide market. Local firms are prospering incredibly thanks to comprehensive information and capable technologies.

ARnS Tech, the best digital marketing agency in Canada, has come up with a few straightforward yet powerful marketing ideas for newcomers looking to succeed.

Platforms for social media marketing

Social media is no longer only for making friends and chit-chatting; it now provides a rather profitable marketing alternative for websites and online businesses looking to advertise their goods. Among these instruments are:

Twitter for direct and succinct marketing

Twitter is a hot topic because of its cutting-edge interface and character restriction! Post material that is clear, succinct, and pertinent. Additionally, avoid aggressively selling your goods and instead use a more subtle and casual approach. Instead of trying to sell your goods, concentrate on making contacts. To engage your followers, publish and leave comments on popular topics.

On Facebook, find friends and potential customers.

Facebook is a fantastic platform for connecting with customers and growing a following. Utilize Facebook’s technological and commercially viable tools. You may do everything here, from promoting promotional events to giving alluring offers! Engage your audience, but don’t suffocate them.

Instagram offers users a visual pleasure

Marketers looking to depart from the restrictions of the written word might find some creative advertising ideas on Instagram, a site that only prioritizes visual material. Infographics are the newest craze, and they have a stronger impact on the audience than pages of written text because of their visual appeal and straightforward data display.

The new stars are Tumblr and Pinterest

There are always Tumblr and Pinterest for business owners who wish to convey their concepts in a more original and creative approach. A fantastic venue for small companies locally Pinterest even provides a wide variety of tools that may be customized.

Marketing strategies for regional business owners

Local businesses and small companies are springing up everywhere! You only need a concept and a little money, but that’s not all. The majority of small businesses flourish initially before fading into obscurity. Here are some useful marketing strategies that help increase your internet authority:

SEO advancement

Every web entrepreneur has to be familiar with the phrase SEO, which stands for search engine optimization. In order to avoid becoming lost in the sea of other identical offers, small-scale business owners must keep on top of things. Because poor SEO may ruin everything for you, regardless of how wonderful your content is! Boost the visibility of your website on the main search engines, including Google, Yahoo, Bing, etc. Google offers local businesses additional favors, so be sure to use all SEO optimization strategies, including keyword use, location, and infographics.

Reviews are crucial

Numerous research and surveys have demonstrated that most consumers read reviews and product reports on well-known review sites before making a purchase. Your internet credibility increases significantly when you list your website on the top review sites. Popular websites include Yelp, Amazon, TripAdvisor, and Consumer Reports. A helpful source of information for local businesses to identify their issue areas is customer reviews.

Create alliances and joint ventures

Local firms benefit from a lack of fierce rivalry. However, forming partnerships with your colleagues might enable you to gain some important industry insights. Partnerships also enable you to educate your contemporaries about your area of expertise. Everything is interconnected; for instance, an auditing firm may be able to assist a web development company, and vice versa. Additionally, suggestions from rival businesses might significantly improve your chances of success there!

Actively take part in local events

It is sense to participate in local activities to raise your market status. To earn a good reputation, sponsor local events and give to or finance charitable organizations and social causes. To make a good impression, share images and details about these events on your website and other social media platforms.

Strategies for Local Content Marketing that Work

Your website’s content is its core, therefore you can’t skimp on it. However, there are several factors you should take into account before putting these conquest techniques into action. Let’s examine some of the most successful and dependable content marketing techniques created for your local business.

Target particular market segments

Local and small-scale businesses once suffered from a market reach that was too narrow. Local business owners may now connect with a worldwide audience thanks to online platforms. Before you go into new markets, start slowly and focus on a smaller segment of the customer population. Decide who your target market is, then target them using efficient marketing techniques. Examine the equipment utilized for this.

Facebook Insights

Facebook is an excellent place to start since you can customize the preferences and location to discover the right clients who would be interested in purchasing your goods. On Facebook, you can even look for shared interests to see what your potential clients are interested in. Such insightful data and statistics from Facebook are quite helpful in determining who your target audience is.

Tool for Google Keyword Planning

Another clever method of pinpointing your target market is customer keyword searches. The Google keyword tool aids in your analysis of the most popular search terms in a certain location. You may find some excellent market opportunities by combining the insights from Facebook with the information gathered from the keyword tools.

Monitor and evaluate the stuff you publish

Marketing is critical, but content management and analysis can be even more crucial. Set up some guidelines and tactics on which your local business will be based. Next, determine if the information published on the various social media channels is in line with your predetermined goals.

The bottom line

Small-scale enterprises now have attractive chances that weren’t previously open to them thanks to such advantageous market circumstances and top-notch equipment. On the other hand, businesses now have the option to partner with other digital marketing company in Canada like ARnS Tech. ARnS Tech helps local businesses as well as brands to grow and flourish as quickly as possible.