The first and utmost important advice to rank higher is to crack Google’s algorithms. Only WordPress gets 2.75 million posts published every day. The number is no joke. They are (along with many more) all your competitors. Your business site needs to outsmart all of them to rank high on Google. You must connect to a company that is offering services related to Digital Marketing and talk to them at length about what you need.
There are other platforms on which you can attempt to rank high to target large traffic. However, Google has been ruling the Digital Marketing landscape for more than 10 years. That is why high ranks on the search engine Google still is a priority for all business websites to drive huge traffic. According to research, 67% of clicks are generated by the first five results on search engines. So, it makes sense to run your SEO campaigns for those 5 spots.
- On-page SEO
On-page SEO is the must-have plan on your cards for 2023 to rank high on Google. It takes less time to do it, while results start appearing quickly. On-page SEO applies to all elements appearing on the web pages that can be optimized. The list goes on like Headlines, page content, images, etc. Off-page SEO too has equal importance. That procedure stands on the plans for generating backlinks.
Some SEO best practices that are going to work in 2023 include,
- Using keywords at the very beginning of the title tags
- Focusing on long-form content (Content that is at least 1800 words long)
- Insert keywords 2 to 3 times on each page (keyword stuffing can ruin your game of SEO completely)
- Technical SEO
Technical SEO is designing the website in a manner that search engines can index it quickly. You can create mind-blowing content, but that will add no value to your site unless the search engine crawls and indexes the pages on time. All the efforts will be in vain.
In such a situation, make sure that,
- The site is well-optimized for other devices (e.g. mobile)
- All the web pages are secured
- Pages load fast
- There is no internal copy-pasting among the web pages of your site
- There is no broken link and links work
If you find it difficult to take care of all these services on your own, it is a good idea to hire an SEO agency for all these services.
- Internal Links
Backlinking is always valuable for your online presence. However, we cannot ignore the value of internal links. Hyperlinking among relevant content on the same domain helps Google crawl and index a particular webpage faster. In such a case, anchor text often matches the content. As a result, the user does not go to another link, a competitive site. This reduces the bounce rate.
- LSI Keywords
If your content gets better visibility for LSI keywords, Google gets a better understanding of its content during the crawling. Using more LSI keywords helps you avoid keyword spamming. At the same time, your content gets a chance to be indexed for varied searches. LSI keywords also help to fathom the depth of knowledge that you impart through your content.
- Google E-A-T
Ranking high on search engines is highly dependent on Google E-A-T (the three-letter acronym for Expertise, Authority, and Trust, the three deciding factors for ranking high on Google). Expertise refers to the credibility of information shared on web pages. The site’s online reputation depends largely on the team’s expertise and credibility.
On the other hand, the online reputation of the company also depends a lot on the authoritativeness of the site. If you get backlinks from authority sites and resourceful Press Releases, you will automatically get ranked high on the search engines.
Conclusion
If you work on all these above-mentioned factors, you can get a higher rank on Google. However, if you have certain other ideas in mind, just feel free to let us know about them.
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