12 Content Writing Strategies to Increase Website Traffic

by with No Comment BrandingContent MarketingDigital MarketingLead GenerationLink BuildingMarketingROISalesSEO

92% of brands in the modern business environment today view content marketing as a commercial asset, and with good reason. When compared to outbound marketing, content marketing may produce 3X as many leads while spending 62% less. Additionally, it may improve conversion rates. Sadly, not all material is high quality, and not all content marketing strategies will result in the ROI you want. As a result, you must choose your content marketing strategies from ARnS Tech very carefully.

In order to help you get the most out of your campaign, ARnS Tech, the best digital marketing company in Canada, has compiled the best 12 tested content writing advice and marketing strategies.

12 Content Writing Strategies to Increase Traffic

  1. Ask your audience what they want by conducting a survey

The most effective content marketing approach create and distribute blog entries that speak to the requirements of your target audience. Surveys are a good way to get feedback from your audience and learn more about their requirements. Then, you may create content using this information.

  1. Make your weblog SEO-friendly

In the end, you want to reach your audience through search engines like Google, Yahoo, and Bing. It only makes sense, therefore, to optimize your content for the top search engines. Make sure that every piece of information you publish, whether it’s for a blog or a social media site, is optimized.

  1. Spend money on timeless material

Evergreen content writing is timeless information. Instead, the information will still be valuable in months and years to come. Removing dates from your blog entries and steering clear of quick news are two simple ways to keep your material timeless. Pay attention to information that provides enduring answers to problems.

  1. Create material that is simple to read

Approximately 81% of internet users skim articles. They don’t read every word of every article. As a result, you want to make your information simple to skim. Using bullet points, using visuals, and creating shorter paragraphs are a few suggestions to get you started.

  1. Make social sharing more effective

Include social media sharing buttons so that readers may easily share your pieces with their friends and followers on various social networks. Fortunately, some WordPress plugins make it simple to include social share buttons. Share the material from your website on your social media networks to motivate your fans to tell their friends about it.

  1. Cite industry authorities to lend credibility

Industry leaders influence public opinion in their specialized professions. As a result, customers frequently perceive them as more reliable and are more likely to take their recommendations at face value. As a result, incorporating a few quotes from subject-matter experts in your blog might greatly increase your community’s trust in you.

  1. Incorporate infographics to liven up your writing

According to a recent analysis, infographics were the most effective visual marketing technique used by 40.8% of marketing departments over the previous year. Even yet, they outperformed videos (23.7%) and charts (15.4%).

  1. Use giveaways to increase opt-in

Freebies and prizes are classic lead magnets that have been used for a long time to encourage opt-in answers. We suggest free e-books, whitepapers, and workbooks for an immediate payoff. Additionally, resource libraries are incredibly alluring, especially to more educated people. Encourage visitors to sign up and receive their free book or discount by using powerful CTA buttons.

  1. Benefit from guest posting

Low-quality material and security problems (social engineering) are only two of the difficulties that come with guest posting. But when done properly, it may be quite helpful. It gives you access to fresh leads and immediately transports you to new markets. It also provides an additional chance to employ backlinks wisely.

  1. Encourage participation in the comment section

The purpose of the comment section is to assist you in getting reader input. You will learn so much about the requirements of the readers if you take the time to engage with the comments. To completely address the needs of your clients, you are even permitted to pose queries and offer links to outside resources.

  1. Write in a casual manner

If you’re unsure of what conversational writing is, it’s when you write as though you’re chatting to a client who is there in front of you. So, sure, you are permitted to omit complex language and disregard grammatical conventions when doing so will improve communication. In other words, to boost engagement, write in the language that your readers use. After all, if it seems like a dialogue, readers are more inclined to leave a remark.

  1. Speak with leading experts in the field

Another great technique to communicate the opinions of a subject-matter expert to your audience is to do occasional interviews with them. It increases your reputation and aids in visitor education. Your leadership reputation is enhanced by giving back to the community.

Summary

The good news is that you can put the majority of the content writing advice on the list above into practice right immediately, without spending any money, or for very little money. Simply pick a few to begin started, and then start directing traffic in the desired directions. On the other hand, you can take the help of the top digital marketing agency in Canada: ARnS Tech!

Confused About SEO & Search Query? SEE THIS!

by with No Comment BrandingDigital MarketingLead GenerationLink BuildingMarketingROISalesSEO

The first error you’d make if you were just starting with your internet business would be to create a website and hope that people would just come to it and transact with your business.

A variety of things influence your digital endeavors’ success. You need to understand the types of search queries, how they operate, and SEO in general to assist you in maximizing the traffic to your website.

Our digital marketing agency in Canada has created a thorough article on the subject. Look at it.

Three Primary Search Query Types

Transactional Questions

These show that a search was conducted to do transactions, such as using an e-commerce platform to pay for the purchase of a domain and hosting plans. This type of search query may also be entered by someone who wants to purchase a tangible good, like shoes or books.

Informative Requests

These inquiries usually begin with “what, why, how, which.” The person is seeking information and may or may not be prepared to make a purchase.

Which water filter is ideal for your house, for instance?

Queries for navigation

Visitors seek for certain websites, such as http://facebook.com. They frequently have no intention of making a purchase or reading anything. All they think about is a website. They are employing the search engine’s assistance to find the target website since they are unsure about the precise URL.

After understanding the various search query categories, let’s look at how you may market your website utilizing different SEO techniques.

SEO techniques

Paid SEO

In this approach, you must pay a search engine to quickly rank your website. Simply fine-tune your campaign, pay for it, and you’ll immediately see your website page on the first page of search engine results.

Note that PPC requires you to pay for each click made by site visitors utilizing search engines.

As a result, increasing traffic is simple. The issue is that your SEO efforts are pointless after the paid sum has been reached, and traffic rapidly decreases. Simply use a search engine to look for any topic related to your niche to find paid optimized web pages. Then, before the first result page, you will notice some result pages with the label “Ad” printed beneath them.

Organic SEO

You must put a lot of effort into organically optimizing your website and wait for a specific period of time before seeing it on the first page of SERPs. You don’t need to pay anything to the search engine authorities, although it can take some time. The benefit is that it lasts for a very long period if you are successful.

Two Crucial Elements of Organic SEO

SEO on-page

It includes actions taken on your website. It includes a number of procedures, such as using your focus keyword in your URL, title, and meta description.

SEO off-page

Off-page SEO refers to the marketing efforts you do for your website outside of it. You submit the URL of your website to a number of internet locations, including directories, forums, and social media profiles.

Which SEO kind should you choose: White Hat, Black Hat, or Grey Hat?

Even with Organic SEO, there may be several approaches that are acceptable to search engines or not. Let’s check out which one is suggested for your company.

White Hat SEO

Each search engine uses a different algorithm. It comprises a few laws and norms. The Search Engine Optimization method makes it very obvious what you can and cannot do. White Hat SEO refers to SEO that complies with all the laws and algorithms (rules) of the search engines. It is sometimes referred to as an ethical SEO approach.

As was said before, White Hat techniques include On-page and Off-page SEO techniques that are approved by search engines. Always stick to using White Hat SEO techniques.

Grey Hat SEO

During the optimization process, certain optimizers attempt various strategies that are either not allowed or not explicitly defined in the algorithm. Nevertheless, they also uphold the algorithm’s fundamental principles. They combine certain unethical, but not explicitly prohibited by the search engine algorithm, positive and negative SEO techniques.

Grey Hat SEO uses unethical techniques and some algorithms that are against search engine policy. You may experience some benefits from this technique, but the long-term effects are not favorable.

Grey Hat SEO tactics are on the cusp between White Hat and Black Hat SEO; nevertheless, the exact location of the boundary is highly debatable.

Black Hat SEO

This approach violates search engines’ algorithms by using unethical tactics. They succeed in their attempts to control how the Search Engines index their pages.

Although you could get a rapid result from this technique, search engines are built to figure out your tactics. Once discovered, a search engine will immediately de-index your web pages and may even completely blacklist your website. It is advised that you avoid using this unethical Black Hat SEO technique.

For example, duplicate content, keyword stuffing, cloaking, spamming, fully automated links, cross-linking, false links, personal blog networks, etc. are examples of black hat techniques.

Last Words

When starting an internet business, it’s critical to understand the kind of search terms people use and how to market your website properly. To jumpstart your company’s online growth, you may use the advice in this article or the experience of the best digital marketing company in Canada: ARnS Tech.

5 SEO Tips to Rank High on Google in 2023

by with No Comment SEO

The first and utmost important advice to rank higher is to crack Google’s algorithms. Only WordPress gets 2.75 million posts published every day. The number is no joke. They are (along with many more) all your competitors. Your business site needs to outsmart all of them to rank high on Google. You must connect to a company that is offering services related to Digital Marketing and talk to them at length about what you need.

There are other platforms on which you can attempt to rank high to target large traffic. However, Google has been ruling the Digital Marketing landscape for more than 10 years. That is why high ranks on the search engine Google still is a priority for all business websites to drive huge traffic. According to research, 67% of clicks are generated by the first five results on search engines. So, it makes sense to run your SEO campaigns for those 5 spots.

  1. On-page SEO

On-page SEO is the must-have plan on your cards for 2023 to rank high on Google. It takes less time to do it, while results start appearing quickly. On-page SEO applies to all elements appearing on the web pages that can be optimized. The list goes on like Headlines, page content, images, etc.  Off-page SEO too has equal importance. That procedure stands on the plans for generating backlinks.

Some SEO best practices that are going to work in 2023 include,

  • Using keywords at the very beginning of the title tags
  • Focusing on long-form content (Content that is at least 1800 words long)
  • Insert keywords 2 to 3 times on each page (keyword stuffing can ruin your game of SEO completely)

 

  1. Technical SEO

Technical SEO is designing the website in a manner that search engines can index it quickly. You can create mind-blowing content, but that will add no value to your site unless the search engine crawls and indexes the pages on time. All the efforts will be in vain.

In such a situation, make sure that,

  • The site is well-optimized for other devices (e.g. mobile)
  • All the web pages are secured
  • Pages load fast
  • There is no internal copy-pasting among the web pages of your site
  • There is no broken link and links work

If you find it difficult to take care of all these services on your own, it is a good idea to hire an SEO agency for all these services.

  1. Internal Links

Backlinking is always valuable for your online presence. However, we cannot ignore the value of internal links. Hyperlinking among relevant content on the same domain helps Google crawl and index a particular webpage faster. In such a case, anchor text often matches the content. As a result, the user does not go to another link, a competitive site. This reduces the bounce rate.

  1. LSI Keywords

If your content gets better visibility for LSI keywords, Google gets a better understanding of its content during the crawling. Using more LSI keywords helps you avoid keyword spamming. At the same time, your content gets a chance to be indexed for varied searches. LSI keywords also help to fathom the depth of knowledge that you impart through your content.

  1. Google E-A-T

Ranking high on search engines is highly dependent on Google E-A-T (the three-letter acronym for Expertise, Authority, and Trust, the three deciding factors for ranking high on Google). Expertise refers to the credibility of information shared on web pages. The site’s online reputation depends largely on the team’s expertise and credibility.

On the other hand, the online reputation of the company also depends a lot on the authoritativeness of the site. If you get backlinks from authority sites and resourceful Press Releases, you will automatically get ranked high on the search engines.

Conclusion

If you work on all these above-mentioned factors, you can get a higher rank on Google. However, if you have certain other ideas in mind, just feel free to let us know about them.

Why Does A Small Business Need Outsourced Payroll Management System?

by with No Comment Digital MarketingSEO

Payroll management is not as simple as it sounds. The process can get tricky with employees leaving the organization unannounced. Many other considerations can put your payroll management system in trouble. So, read on to know how you can keep your brain trouble-free with a cloud-based payroll management system and yet run the process systematically.

An outsourced payroll system is a blessing for small to medium-sized businesses, provided you manage to make the best use of them. The use of this system can remove some impediments to the way of growth and development of your small business organization.

Payroll management often seems to be quite a time-consuming task. Big organizations have large in-house accounting teams to handle the payroll system for all employees in the company. However, sustaining such a team dedicated to the payroll service seems quite a big expense for small to mid-sized companies. Outsourcing payroll management seems effective for them. Take a look at the benefits offered by outsourced payroll services. Then make a well-informed decision on what you should do and what you shouldn’t.

Why you should outsource payroll service?

Outsourcing payroll services has its share of benefits. After hiring such a service, you can remain stress-free due to several reasons. Take a look at an extensive list to know, why you should hire a payroll service for small business organizations.

Time-Saving:

Manual payroll documentation wastes a lot of time that you could invest in other core services of the company. The payroll officers need to manually check all sorts of

  • Wage garnishment
  • Benefit-related deductions
  • Unpaid leave deduction
  • Paid Time off
  • Federal taxes and State taxes

Challenges are high when there are more such payroll accounts and only a handful of employees are there to keep track of such calculations. Outsourced Payroll management puts the load off the employees and they get a chance to carry out other responsibilities with care.

Cost Reduction:

Outsourcing payroll services saves money. The cost of having an in-house payroll management team is too high. That cost can be reduced by outsourcing all payroll-related services. Instead of paying the salary of several employees in the company, you can just invest a one-time payment to get all the payment-related services done.

Tax Accuracy Maintained:

Tax regulations can be quite complicated. Rules keep changing pretty often. Nobody can handle such procedures without proper training and knowledge about the same. If your in-house employee makes a costly tax-related error, you are going to pay for that in terms of money and time. However, a dedicated payroll management company has knowledgeable employees who can keep all tax-related calculations error-free.

Data Security:

Data security comes at a price. With an in-house Accounting team, you need to arrange for a separate computer security system to keep your server and software bug-free and virus-free. It is a completely different investment altogether. Outsourcing your Accounting services to another company means you outsource the stress related to data security. They have a dedicated firewall system to keep the data from all their clients, safe.

End Note:

Payroll Management is quite a big task for small-sized business organizations. If you feel that you can cope with all the necessary grind, it is worth it. But if you feel that you do not have enough time to cope with all that, Outsourced Payroll Management is the best option.

5 Top Google Ranking Factors in 2023

by with No Comment SEO

There are over 200 factors that control your Google ranks one way or the other. The basic reason behind checking Google’s ranking is to judge how well your site content (visual, text) matches a particular search term. Google leads the search engines in terms of the number of searches by 8.5 billion searches a day. So, ranking higher on Google search results has its value. With so many factors controlling your site’s Google ranking, we will be focusing on a few that are the most important ones.

Google ranking factors are the small yet important hacks that help your website rank higher on search engines, especially Google. As a result, the business website will have higher visibility and a huge fleet of traffic that can also result in quality Lead generation. If you feel that it is too much of a task for you, it is not at all a bad idea to hire the top digital marketing company in Kolkata for doing it on your behalf.

  1. Unique, Informative, Quality Content

Content is king when it comes to working as the ideal Google ranking factor. Google has always left its highest positions allocated for fresh, unique, and quality content. No matter how optimized your web pages are, they cannot obtain a high rank without valuable, plagiarism-free content. It should be different from content on other websites and the search terms you want to rank them for must be very close to the targeted keywords.

Content with detailed discussion on a topic always helps it to rank high on all search engines including Google. The overall content structure (visual and text) should be well-balanced and structured. That helps Google to crawl your web pages better and push the site to a dignified rank. On top of that, site visitors find it easier to read and analyze structured content on your website. For making the structure better, you should use multiple subheads like H2, H3, and H4 to give your ideas proper shape and structure. Using bullets, using short paragraphs and relevant keywords also enhances readability. High readability is one of the effective criteria for Google to rank a website high on search engines.

  1. Backlinks

Inbound links from high-authority sites can prove one of the deciding factors in getting high search engine ranks on Google. Incoming links or backlinks from high authority sites are valuable in ranging you high on Google. Such backlinks send a signal to Google that the content and information on the site are reliable and trustworthy. Hence, other sites too vouch for that.

  1. Loading Speed of the Site

The loading speed of a website is one of the most important ranking factors according to Google’s Algorithm. This particular factor is responsible for judging User experience, which is also judged by the responsiveness of a site.

  1. Mobile Friendly

Apart from site speed, you need to consider the site’s performance on smaller screens or other devices. Since 2019, Google started crawling the mobile version of your site first to index and rank the site on Google.

  1. Domain Authority

Domain Authority is among the most important factors for high ranks on the Google search engine. This particular metric grades your site high on a particular subject and thus Google ranks you high on that particular subject. Generating quality backlinks is one way to gain high Domain Authority for your site. Another important hack is to focus on one particular topic while generating content for the website. Your focus on one topic will help you gain authority in it and make your site rank high on Google.

Let’s Wrap it Up

We have touched down on the most important factors involved in getting high search ranks on Google. If you have ideas to focus on, do not forget to share that with us.

 

6 SEO Tips to Get Fast Results

by with No Comment SEO

Search engine optimization (SEO) is an invaluable marketing tool that drives organic traffic to your website, making it crucial for small business owners and e-commerce sites. Even without a substantial budget to hire SEO experts, you can follow numerous tips, tricks, and user-friendly tools to help you optimize your website. This guide aims to provide six essential steps for achieving results with DIY SEO methods, that empower you to improve your website’s visibility and attract potential clients.

Tip 1: Establish the Organic Search Baseline

Improving your website’s search engine rankings starts with understanding its current visibility. To begin with use Google Search Console, a useful tool for enhancing performance on Google Search and setting your organic search baseline. Create an account, add and verify your website, and explore the “Performance” drop-down menu to gain insights into how often people view your site and click through.

In addition to analyzing your own website, it’s essential to assess your competitors’ sites. Semrush’s Organic Research tool allows you to identify and study your top 10 competitors. Use the Domain Overview tool to gain valuable insights into their performance, uncovering potential areas for growth and drawing inspiration.

Tip 2: Conduct Keyword Research and Identify Relevant Search Queries

Keywords play a vital role in a successful SEO campaign, as they align your content with your target audience’s needs. To find suitable keywords, leverage tools like Semrush’s Keyword Magic Tool, which provides popular keyword groups and thousands of ideas. Additionally, utilize Keyword Gap to identify keywords your competitors are ranking for but that you may be missing out on. This presents opportunities to capture more search traffic.

Tip 3: Create and Optimize Content

Crafting high-quality, optimized content is key to an effective content marketing strategy. When it comes to optimizing your content for search engines, follow these fundamental rules:

  • Naturally incorporate the primary keyword into the text, avoiding “keyword stuffing.”
  • Include the primary keyword in the H1 heading.
  • Choose logical secondary keywords that complement the primary keyword and consider building content pages around them.
  • Enhance the content with relevant images, infographics, or videos to add value and improve search engine rankings.
  • Incorporate the primary keyword in the page’s title tag.
  • Consider utilizing plugins, such as those offered by WordPress, to aid in on-page SEO efforts.
  • When updating content, ensure the new content replaces the existing one or remove the old content to avoid duplicate content issues.
  • Semrush’s Content Marketing Platform can provide additional support by assisting in discovering trending topics, conducting content gap analyses, and identifying quick wins.

Tip 4: Analyze Your Backlinks

Backlinks play a crucial role in demonstrating the value and reliability of your website’s content to search engines. Monitoring and managing your backlinks is essential. Semrush’s Backlink Analytics tool allows you to assess your backlink profile, including your site’s authority score, referring domains, and the number of links pointing to your site. Pursue backlinks from high-authority and high-traffic domains, as they hold the most value. The Link Building Tool can assist you in finding prospects for link-building campaigns, enabling you to reach out to relevant domains and monitor your campaign’s progress.

Tip 5: Address Technical SEO Issues

Technical SEO optimization ensures that search engines can efficiently discover, crawl, and index your website’s pages. Utilize tools like Semrush’s Site Audit to identify and rectify any technical issues that might hinder your rankings. The tool crawls your site, providing an overview of errors, warnings, and notices. Each issue is accompanied by guidance on how to fix it, along with relevant tools and resources. Prioritize addressing errors, followed by warnings and notices, to enhance your website

Tip 6. Information on the Latest Updates

You cannot gain much from your SEO process unless you are updated with the latest upgrades in the industry. Search engine algorithm changes can affect the site’s search engine rankings and how it performs. You can follow bloggers who keep posting about industry news and updates. Google Search Central blog and Semrush blog are some of the most effective resources.

 

 

 

Why is Local Link Building Important for My Small Business?

by with No Comment SEO

Link-building is more than just an SEO strategy. It can prove a strong determining factor for ranking your business on the search engine. A link has great value in improving local rankings. You get to understand the deep impact of local rankings when a customer searches for businesses near their location. Google determines results to such queries based on 3 deciding factors prominence, relevance, and most importantly, distance.

While judging the prominence of a business Google uses a combination of factors to determine it. Relevance depends on the search query of the potential buyer and the product/ service they require. Distance is solely judged by the distance of the user from the business’s location.

What is Local Link Building?

Local link building is strictly acquiring links from websites of the relevant industry. This will not only improve your local SEO results but will help your site rank high for geo-targeted keywords. These are all ‘backlinks’, ‘inbound links, or ‘incoming links for your site. Backlinks help a lot in driving a huge rush of traffic to your website. If you feel that it is a little difficult for you to generate backlinks for your business, it is a good idea to trust a digital marketing company for the same.

Why Should You Do Local Link Building for Your Small Business?

Relevant backlinks from different local sites can help your business profit accelerate at lightning speed. 81% of the consumers are evaluating different local businesses on Google. So, local link building makes sense even more than ever.

  • Increase Brand Credibility with Local Link Building: 83% of consumers do online research before visiting a brick-and-mortar storefront. Your online business reputation is what can bring more visitors to your store. Consumers do an online search to understand how much they can trust your business. Local Link Building, along with other SEO and organic procedures can establish your brand’s credibility.
  • Improve visibility, traffic, and sales: Building a robust online presence is necessary for any business. It is your online presence that matters. Because, without that, you can never expand your market and reach out to a larger customer base. The ultimate goal is to increase profit, and cash flow to the business.
  • Higher SERP Ranks: SERP ranks make your chances of being visible for the relevant searches higher.
  • Higher Domain Authority: On a scale of 1 to 100 you should aim at ranking at least at the 60th position for a smart-looking Domain authority. Backlinks from quality websites of the relevant industry help you score high on DA (Domain Authority). If you manage to generate backlinks from high-DA websites, that becomes a deciding factor in increasing your DA. If it sounds too big a task for you, consider hiring a digital marketing agency to complete your job.
  • Brand Awareness: Link building helps create brand awareness in a manner that the local market and competitors have a steady memory of your brand in their minds. The idea is to create and retain the memory of the brand in the human brain so that it becomes easier to increase the customer base and retain them.

Conclusion: Link building is not a process that you can wrap up within a timespan. It should keep going so that the process gives sustainable results. That is why you should keep a part of your investment aside for effective backlink generation for a long stretch. That will surely pay dividends in the long run.

SEO Hacks A Web Developer Must Know

by with No Comment SEO

The Web Developer cannot indulge in a complete focus on coding and the other technical aspects of a website. They must learn the basics of SEO that they need to implement at times, staying within their capacity. The SEO needs to render, and alter some inputs from time to time. They often depend on the web Developers for that matter as they hold the door to the site’s technical floor. A certain amount of SEO knowledge will only help them make the collaboration faster and easier. This leads to the creation of an SEO-friendly, successfully optimized website that offers great ROI while engaging a large group. Take a look at some SEO best practices that Web Developers must know.

SEO generally has 3 major categories. They are,

  • Technical SEO: Technical SEO is the method that shows how bots can crawl or index web pages.
  • On-page SEO: This method judges how well the site content is optimized for certain keywords to enhance user experience.
  • Off-page SEO: How different sites from across industries are linked to your website to make it an authority site.

Developers play the biggest role in making technical SEO success for your site. However, a developer’s role in the process of SEO does not end here. There are certain SEO practices that Web Developers must follow for better ranks of the site and sustained health of it.

Clean Code…

Clean and simple codes are great for creating an exceptional user experience. That is what impresses visitors the most. Clean code is the prerequisite to properly SEO-optimized websites. After landing on the site, it is the user experience that helps the user decide whether it is worth the effort to come back to the website or not.

Reduced Loading Time…

Complicated codes are also detrimental to the load time of your web pages. Loading time is another deciding factor for the SEO of the website. Search Engines offer higher ranks to sites that load quickly and offer information as the quickest response. So, the Developer needs to keep load time less for the sake of high search engine ranks.

Proper Redirects…

Website structures are evolving very fast. On-page content (graphics + text) keeps changing. Additions and removals keep happening on your web pages. Whatever you do on the site must work in favor of user experience. 301 and 302 are the redirects that have the greatest impact on SEO. The 301 redirects indicate that the site pages have been permanently moved. The 302 redirect indicates the temporary movement of the page. At that point, the developer needs to be extra cautious that you can keep the link equity for all the original pages. Correct use of redirects is one of the most important factors that can impact the site’s SEO.

Add The Sitemap…

Search engines do not see the website the way human users do. They require hints on how the web pages link together. That is why a sitemap is an absolute necessity. Sitemap is the best element to offer clues about how your site pages are linked. While indexing the site, bots chase all the links to find out their origin. Adding a sitemap would help the bot do this procedure easily. Google and other search engines will crawl the site thoroughly with the help of Google internal linking. When the site is really big and has too many pages, the sitemap is really important to reduce confusion. This way, the site is indexed better by all search engines.

Mobile Compatibility…

The site must work perfectly on your mobile devices. 54.8% of traffic visits a site on a mobile device. That is the major reason why Google prioritizes websites with amazing mobile compatibility. Google and other search engines follow a mobile-first indexing system. Your site cannot rank high on a search engine without a highly functional mobile version of the site. Google’s mobile-friendly test helps you understand how well the mobile version of your site is faring. Google Lighthouse is another tool to help you understand the overall UX of the site.

Concluding Lines…

Every site owner would like to gain sizeable traffic through organic SEO. That is the reason Developers should have good knowledge of SEO. You should connect to talented Developers to create SEO-friendly websites that are naturally curated for your business success.

5 Tips to Supercharge Your Mobile SEO

by with No Comment SEO

According to statistics, an adult US individual spends 02:55 hours on their mobile every day. This data reveals what a momentous amount of exposure you can lose out on by ignoring the importance of mobile SEO.

Some of the SEO techniques for mobile devices are the same as SEO for the web. However, a few others are markedly different from SEO for desktops. So, keeping mobile and other devices in mind while doing overall SEO across devices, can be helpful for you. If your budget is a little constricted for this task, try hiring an SEO agency in Canada for support.

SEO best practices for mobile optimizing…

  1. Focus on Mobile-friendly content: You have several tools that you can use to check whether your web pages are mobile-friendly or not. You need to keep paragraphs and sentences short for high readability. Breaking up paragraphs into bulleted and numbered points, and adding images, tables, charts, videos, and graphs further enhance the readability score for your content.

Hit the pain point of your readers very early. Jump to the pivotal point very early so that the reader finds their answer at the start of the content. Use enough white space between short paragraphs. This offers enough rest to the eyes.

  1. Use Keywords That are Voice Search-Friendly: Voice search is a concept that is gaining robust popularity with time. It is crucial too for mobile SEO. 65% of mobile users aged between 25 and 49 often use this feature. So, it makes sense to optimize your content for voice searches. To make your content voice-search friendly, you can use question-based keywords.
  1. Enhance User Experience with Better Site Speed: There are plenty of test tools to understand how your site is faring on mobile speed-wise. Start a site audit to understand where your possibility stands. Take a closer look at the report generated from the test and try fixing the issues ASAP. For, site speed does matter when it comes to making it absolutely mobile-friendly.
  2. Optimizing Title Tags and Meta Descriptions for High Search Engine Ranks: Optimize the title tags and meta descriptions to improve your page’s click-through rate (CTR). Keep the title tag length within 50 to 60 characters. Google edits or shortens 99% of titles because they consist of more than 70 characters.
  • Try to focus on one primary keyword
  • Make a unique title for each page
  • Do not stuff keywords

Do keep your meta descriptions below 120 characters. Any longer than that will be rewritten by Google, which might make it lose sense. Certain other effective meta-description best practices include,

  • Summarize the page content
  • Include the primary keyword
  • Include a “call to action” button for more clicks
  1. Review The Mobile SEO Performance of Your Competitors: You should keep a tab on the performance of the mobile websites of your competitors. If possible, try to know what methods are they adopting for gaining organic traffic and high search engine ranks. Observation helps you achieve perfection. With time, your mobile website too can gain a position among the best. Just learn diligently from your competitors.

Concluding:

You need to focus on Mobile SEO because you simply do not have a choice. The high rate of using mobile devices makes it an absolute necessity. Otherwise, you cannot ensure maximum visibility to your site.

Top 5 Strategies for Local SEO

by with No Comment SEO

If your small business procures most of its clients from local customers, Local SEO is your go-to trick to be noticed by prospects. Online leads can increase dramatically if you employ all the small business tactics smartly. Here are 5 of them that we can help you with.

  1. Location-specific content… Location-specific content is an absolute necessity for attracting customers near the location of the business. Local businesses need to publish content keeping the local prospects in mind. That is how you win the local market and stand out among competitors. Proper distribution of such content will help you in bringing more visitors.
  1. Google-My-Business… As a local business, we expect you already have a GMB listing. If not, this is high time you get one for your business. Fill out all the important details there so that anybody looking for your kind of business can locate it easily. Keep all your information (including address, operation hours, payment methods, available products, and services, special offers, etc.) updated. Encourage your satisfied customers to offer rave reviews. Those will show up while prospects do the search. As a result, they can choose you as a product or service provider seeing your favorable reviews on Google.
  1. Voice Search Optimization… People do not have much time, these days. Or at least most of them think so. Voice search is common these days. People often shun the trouble of typing all details and just throw an instruction at the voice search. Google offers the answer without any delay. You need to grab that position that you also come in the prompt results when somebody makes a voice search for your kind of business.

 In order to ‘BE’ a prompt answer to the voice search on Google, you need to get long-tail keywords optimized. Optimize your content for a proper question style so that your Landing pages come as results for the searches related to your business. The tone has to be conversational. Make the search intent thoroughly clear for better search results.

  1. Feedback_ Review… Customer feedback or online reviews have optimum importance in winning local customers. 93% of all customers read Google reviews before deciding on a purchase. 91% of the customers (from 18 to 34) trust online reviews as much as they do personal recommendations. Similarly, negative reviews or no reviews stop consumers from making purchases. So, it is of prime importance to gain favorable reviews. Only then you can encourage a sizeable fleet of prospects to visit your online or offline store.

Encourage happy and satisfied customers to post online reviews because they will write good things about your business/ services. They naturally prove helpful for your business. One gentle reminder would be, please respond to the reviews in a professional manner. That will encourage them to get back to you for repeat services.

  1. Use Location-based Keywords… You must set your keyword research tool to show up all local search terms and location-based keywords. Just choose the ones that are relevant to your business. Use them sparingly and effectively on web pages, meta content, blogs, social posts, URL structure, etc. Add landmarks, and areas of the business to guide the customers properly.

Wrapping It Up

The points we mentioned above are the best methods for the effective growth of your Local Business. However, you might have add-on ideas and workable suggestions to help your business grow. Do share them with us in comments.