According to a prediction by eMarketer, online sales through eCommerce sites are projected to reach a whooping figure of $6.51 trillion in 2023. Predictions also stated that almost 22.3% of retail sales will be through eCommerce websites. Both claims look achievable before the end of the year. If you didn’t have a customized marketing plan designed keeping your eCommerce site in mind, this is the time to think seriously about it. Among different methods, the most effective ones for growing your eCommerce business are,
- Reputation Management
- Product Strategy
- SEO and online visibility
- Big data analytics
- Affiliate and Influencer marketing
- Customer retention policy
- Local SEO
Among all the above-mentioned strategies, we focus on SEO for the growth of your eCommerce business.
Effective SEO plans can help your eCommerce retail business to thrive while a poorly planned one can throw your eCommerce website to the bottom of search engines. The approach has to be careful and measured for a website featuring truckloads of products in its item lists. Your website has to be kept tidy and clean. On top of that, you need to create an unmatched kind of user experience that lures all visitors to come back time and again.
CAC is rising every day and the global recession is only getting the challenges piling up. Organic SEO has a huge potential of bringing down the cost of CAC. Apart from that, it is a wonderful accompaniment for your paid campaigns. This is the right time to invest in organic SEO. Let us have a look at the comprehensive plan for doing SEO for your eCommerce website with business success in mind.
- Keep Monitoring Site Performance on Mobile: Statistics from Outer Box Design shows, at least 80% of smartphone users will make a purchase from their mobile devices. So, it goes without saying that your mobile website has to perform well along with your desktop version. People will not like to make a purchase or even visit the website unless they enjoy a perfect user experience on your mobile site.
2. Create Content Pillars: A great way to improve customer experience is by circulating content on a product/ group of products that you want to sell. They are called ‘Content Pillars’. If you are selling bags, you can create a pillar page on sling bags, one on backpacks, and another on tote bags. If you feel that this is too big a task for you to achieve, you can connect with an SEO agency in Kolkata to get your Content Pillars ready.
- Compelling Content with Effective Keywords: Your content is not just a sales pitch. You need to offer meaty information on the products you are selling. Only then your target audience will be attracted to your eCommerce store for buying them. That is how you compel your customers in a smart way.
- Invest in Local SEO: Usually eCommerce businesses thrive in the local market. People doing online searches for buying a product are usually from your own city. So, investing a sizable amount of time in doing Local SEO for your business is important. If it seems a little time crunch for you, a good idea is to hire the best digital marketing agency in Kolkata to do Local SEO for your business.
The list does not end here. You can have certain good suggestions for doing smart SEO and other forms of organic marketing that can bring results for your eCommerce business in no time. Let us know your opinion in the comments section on what other formats you have worked on and have got results.