There are over 200 factors that control your Google ranks one way or the other. The basic reason behind checking Google’s ranking is to judge how well your site content (visual, text) matches a particular search term. Google leads the search engines in terms of the number of searches by 8.5 billion searches a day. So, ranking higher on Google search results has its value. With so many factors controlling your site’s Google ranking, we will be focusing on a few that are the most important ones.
Google ranking factors are the small yet important hacks that help your website rank higher on search engines, especially Google. As a result, the business website will have higher visibility and a huge fleet of traffic that can also result in quality Lead generation. If you feel that it is too much of a task for you, it is not at all a bad idea to hire the top digital marketing company in Kolkata for doing it on your behalf.
- Unique, Informative, Quality Content
Content is king when it comes to working as the ideal Google ranking factor. Google has always left its highest positions allocated for fresh, unique, and quality content. No matter how optimized your web pages are, they cannot obtain a high rank without valuable, plagiarism-free content. It should be different from content on other websites and the search terms you want to rank them for must be very close to the targeted keywords.
Content with detailed discussion on a topic always helps it to rank high on all search engines including Google. The overall content structure (visual and text) should be well-balanced and structured. That helps Google to crawl your web pages better and push the site to a dignified rank. On top of that, site visitors find it easier to read and analyze structured content on your website. For making the structure better, you should use multiple subheads like H2, H3, and H4 to give your ideas proper shape and structure. Using bullets, using short paragraphs and relevant keywords also enhances readability. High readability is one of the effective criteria for Google to rank a website high on search engines.
- Backlinks
Inbound links from high-authority sites can prove one of the deciding factors in getting high search engine ranks on Google. Incoming links or backlinks from high authority sites are valuable in ranging you high on Google. Such backlinks send a signal to Google that the content and information on the site are reliable and trustworthy. Hence, other sites too vouch for that.
- Loading Speed of the Site
The loading speed of a website is one of the most important ranking factors according to Google’s Algorithm. This particular factor is responsible for judging User experience, which is also judged by the responsiveness of a site.
- Mobile Friendly
Apart from site speed, you need to consider the site’s performance on smaller screens or other devices. Since 2019, Google started crawling the mobile version of your site first to index and rank the site on Google.
- Domain Authority
Domain Authority is among the most important factors for high ranks on the Google search engine. This particular metric grades your site high on a particular subject and thus Google ranks you high on that particular subject. Generating quality backlinks is one way to gain high Domain Authority for your site. Another important hack is to focus on one particular topic while generating content for the website. Your focus on one topic will help you gain authority in it and make your site rank high on Google.
Let’s Wrap it Up
We have touched down on the most important factors involved in getting high search ranks on Google. If you have ideas to focus on, do not forget to share that with us.