Why do you blog? Is it just for the love of blogging? Do you write to share your thoughts with many other like-minded people out on the net? This is high time when you can make your business earn more profit out of it. The more information you push in your blogs, the more people enjoy reading them and keep coming to your blog for more information. You can actually increase ROI by posting quality blog posts on your own site or on different third-party platforms.
Take serious note of how to make the most of your resources, time, and investment. With a few cautious steps, you can increase ROI from your blogging efforts.
There are a few stats to blow your mind…
- There are around 600 million+ blogs available online
- An U.S. internet user spends 3X more time on blogs than on emails
- People visit more than 20 billion blog pages every month
- In North America, 89% of B2B companies are investing in blogging.
So, it is clear that the business value of blogging is surely worth investing in.
Impact of Blogs on Lead Generation
KISSmetrics is one of the best examples in which the company has done extensive Lead Generation through impactful blog posts. They took their software company to the list of the most sought-after and high-profit-making software companies by investing in a regular blog-churning mechanism. However, it is important to focus on the blog topics and frequency of posts to ensure great engagement through the blog-posting methodology. Over a few years, the number of your visitors might increase from zero to over 350,000.
By integrating the right Call-to-Action for your company, you can engage a wide group of readers and drive them toward the required action. However, you have to keep the supply on for all the important information that visitors often come looking for. In B2B businesses, sites with a blog get 67% more leads every month than sites that do not blog. So, there is no doubt about the fact that blogging is clearly one of the most vital Lead Generation tactics.
Increasing Site Traffic Through Blogging
Blogging helps increase qualified website traffic with search intent by optimizing in organic methods. Each of the posts can rank for different keywords. After optimizing your post for the LSIs along with all top keywords, you get a better rank for a bunch of keywords. This is nothing but an increase in ROI. But, if writing and submitting blog posts on time seems to be too much of a task for you, just hire a Digital Marketing company for that task.
Backlink Generation through Blogs
Generating high-quality backlinks is one of the toughest tasks of organic SEO. After all you can influence the Decision makers of large business houses through blogging. The C-suite people or decision-makers usually prefer gaining credible company information from Blogs and Landing pages rather than from advertisements. If you need to procure quality backlinks, you have to impress that group of people by posting quality informative blog posts from time to time. That is how you prove your resource archive to be informative and knowledgeable.
Conclusion
Be it Lead Generation or acquiring more quality backlinks, posting blogs at the right intervals and maintaining a proper content calendar makes you gain higher ROI from your blogs.