You must be hearing a lot about Social Media Marketing these days. However, nothing brings you results unless you leap with a killer strategy. You need to get the basics right. A perfect Social Media Optimization strategy consists of,
- Your Business Goals
- Target Audience
- Pain Point of The Target Audience
- Offering Solution Through Engagement
Your Marketing strategy on social media can make or break the business. Take a closer look at the hacks that can keep your social media marketing perfect and result-bearing. You can even bank on a social media marketing agency to help you create a sure-fire social media marketing strategy.
You must not confuse a social media strategy with a social media plan. You need a strategy as your goal and aspire to reach there within a particular timeline. Then you must create an effective plan to reach there. As a social media marketer, you must ask yourself a few questions. They are,
- Why do you need a robust Social Media presence?
- Who is the target demography?
- What would you share?
- Which platforms are you going to share on?
- When will you share them?
Why Do You Need A Smart Social Media Strategy?
You must have a specified goal to have a strong Social Media presence. You might be planning to promote your products/ services on different social platforms. Or maybe, you are just planning to drive huge traffic to your business website. The list of benefits of social media optimization includes,
- Increasing brand awareness through engagement
- Driving traffic
- Generating Leads
- Increasing revenue by more signups or sales
- Enhancing brand engagement
- Building community
- Keep a tab on conversations going on about your business/ product
You can have multiple social media goals at the same time. Different people in the team can be allocated different responsibilities to achieve Social Media success. Increasing brand awareness and traffic generation to our content are the biggest goals for social media optimization.
Who is Your Target Audience?
You have your goal set. The next step is to earmark the target demography that you are marketing your business. You should have your finger on the nerves of your target audience. Only then, you will be getting the answers to your next questions with ‘what’, ‘where’, and ‘when’ to share your social media content.
What to Share on social media?
More than the type of content, you need to decide on the theme of posts. During festivals, you can engage with your target audience just to boost their morale on a festive note. On the other hand, you might decide to create your social media posts around the latest news updates happening around the world. From time to time, you can also update your target audience with information related to your add-on services. Sometimes, it is not a bad idea to just resolve an issue on their behalf and keep them happy, stress-free.
When should you share?
This is probably the most vital point for a social media optimizer to keep in mind. The frequency of sharing content and sharing the right content at the right time can do the trick for you. Before you decide on the “right time for the right content”, you need to research thoroughly the social behavior of your target audience. You can solve their problem through your posts. However, it is important to know, when they will be scrolling through the social media pages. It is good to connect with them at that time. Posting content randomly cannot help.
On the other hand, you must understand the value of ‘intervals. Frequent posts can irritate users and make them unfollow you. So, while building your social media marketing plan, do that after doing thorough research about the social media usage of your target demography.
Conclusion
Creating a social media marketing plan is one of the most difficult jobs for marketers. If you feel that you cannot earmark a suitable time to do it yourself, it is not a bad idea to hire a social media marketing company to do the research work on behalf of you.