Link-building is more than just an SEO strategy. It can prove a strong determining factor for ranking your business on the search engine. A link has great value in improving local rankings. You get to understand the deep impact of local rankings when a customer searches for businesses near their location. Google determines results to such queries based on 3 deciding factors prominence, relevance, and most importantly, distance.
While judging the prominence of a business Google uses a combination of factors to determine it. Relevance depends on the search query of the potential buyer and the product/ service they require. Distance is solely judged by the distance of the user from the business’s location.
What is Local Link Building?
Local link building is strictly acquiring links from websites of the relevant industry. This will not only improve your local SEO results but will help your site rank high for geo-targeted keywords. These are all ‘backlinks’, ‘inbound links, or ‘incoming links for your site. Backlinks help a lot in driving a huge rush of traffic to your website. If you feel that it is a little difficult for you to generate backlinks for your business, it is a good idea to trust a digital marketing company for the same.
Why Should You Do Local Link Building for Your Small Business?
Relevant backlinks from different local sites can help your business profit accelerate at lightning speed. 81% of the consumers are evaluating different local businesses on Google. So, local link building makes sense even more than ever.
- Increase Brand Credibility with Local Link Building: 83% of consumers do online research before visiting a brick-and-mortar storefront. Your online business reputation is what can bring more visitors to your store. Consumers do an online search to understand how much they can trust your business. Local Link Building, along with other SEO and organic procedures can establish your brand’s credibility.
- Improve visibility, traffic, and sales: Building a robust online presence is necessary for any business. It is your online presence that matters. Because, without that, you can never expand your market and reach out to a larger customer base. The ultimate goal is to increase profit, and cash flow to the business.
- Higher SERP Ranks: SERP ranks make your chances of being visible for the relevant searches higher.
- Higher Domain Authority: On a scale of 1 to 100 you should aim at ranking at least at the 60th position for a smart-looking Domain authority. Backlinks from quality websites of the relevant industry help you score high on DA (Domain Authority). If you manage to generate backlinks from high-DA websites, that becomes a deciding factor in increasing your DA. If it sounds too big a task for you, consider hiring a digital marketing agency to complete your job.
- Brand Awareness: Link building helps create brand awareness in a manner that the local market and competitors have a steady memory of your brand in their minds. The idea is to create and retain the memory of the brand in the human brain so that it becomes easier to increase the customer base and retain them.
Conclusion: Link building is not a process that you can wrap up within a timespan. It should keep going so that the process gives sustainable results. That is why you should keep a part of your investment aside for effective backlink generation for a long stretch. That will surely pay dividends in the long run.